Your Content Could Not Be Processed. Active Campaign E-Mail

Your Content Could Not Be Processed. Active Campaign E-Mail

Your Content Could Not Be Processed. Active Campaign E-MailYour Content Could Not Be Processed. Active Campaign E-Mail

You can likewise see whether the conclusion rate has actually increased or decreased, the length of time it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred function. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a comparable function.

Let’s say you have the given name of only some of your contacts, which is the case with my list. I usually do not require a very first name to sign up to my list, but in some cases I get a first name, such as when someone purchases an item. Wouldn’t it be nice to welcome your contacts by name, in the events when you have it? You can do this, however it’s cumbersome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a first name, I state “Hey,” and after that their given name. If they do not, I just say “Hey there,” (Your Content Could Not Be Processed. Active Campaign E-Mail). By constructing a Message Variable in ActiveCampaign, I can quickly change my welcoming according to whether or not I have the contact’s very first name.

Your Content Could Not Be Processed. Active Campaign E-Mail

I produced a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a great deal of time is by enabling me use the very same automation over and over again for my webinars, and I can rapidly alter out all of the details.

Your Content Could Not Be Processed. Active Campaign E-MailYour Content Could Not Be Processed. Active Campaign E-Mail

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the rate of the item, deal terms, discount coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule changes or deal modifications.

And here it is in an e-mail. This message variable allows me to quickly alter out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their e-mail modifying experience. I changed from MailChimp, and MailChimp happens to have the best e-mail modifying experience. I actually like to send out easy e-mails.

Your Content Could Not Be Processed. Active Campaign E-Mail

I have actually discovered that very hard to do with ActiveCampaign. For awhile, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a fundamental design template I developed. The user interface for the HTML editor appears like it was pulled from some complimentary open-source job. Your Content Could Not Be Processed. Active Campaign E-Mail.

However, including images is a bit of a task. You need to choose them from a file internet browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor needs that you compose entirely in HTML. The option to this, if you want to have control over the HTML, is to modify pure HTML, with a preview on the side.

Including images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You require separate text boxes for above and listed below the image. Lately I have actually begun utilizing ActiveCampaign’s abundant text editor. They have some great templates, but I still desire to send the simplest email possible. They do have some plain-looking emails, but they have some degree of very little formatting, which you can’t eliminate – Your Content Could Not Be Processed. Active Campaign E-Mail.

Your Content Could Not Be Processed. Active Campaign E-Mail

But, with some modifications, I can make my e-mail pretty standard. I can make it automatically use up the whole window, and I can tweak the typography to be a little larger, and have a little more leading. The most discouraging part of ActiveCampaign’s rich text editor is including images. Picture you have actually simply typed out a fantastic e-mail. Your Content Could Not Be Processed. Active Campaign E-Mail.

You can’t just add an image to a block of text. Instead, you need to produce 2 blocks of text: one for before the image, and one for after the image. If you’ve made any formatting changes, you’ll need to keep an eye on those to stay constant. That’s one thing to handle when you wish to add one image, but when you wish to add numerous, it becomes a huge task.

They even have a standard mage editor where you can crop the image – Your Content Could Not Be Processed. Active Campaign E-Mail. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can develop a really plain email, supplied you make a basic template first.

Your Content Could Not Be Processed. Active Campaign E-Mail

MailChimp’s integrated image editor is very powerful. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience (Your Content Could Not Be Processed. Active Campaign E-Mail). It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that potential time savings.

ConvertKit’s e-mail editing experience is very plain, but simple to navigate. Their templates are restricted, which is great with me, but their e-mail modifying experience is slightly much easier in that you can develop inline images, and you can create a totally plain e-mail, and even modify the underlying HTML. If you desire to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to change back and forth in between various e-mails, I would intuitively be inclined open the very same automation in numerous tabs, then open the particular e-mails from each of those tabs.

Your Content Could Not Be Processed. Active Campaign E-Mail

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more quickly edit your whole series. Your Content Could Not Be Processed. Active Campaign E-Mail. Contrast that with ConvertKit’s Sequences.

Again, it would save me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign – Your Content Could Not Be Processed. Active Campaign E-Mail. But selecting an e-mail marketing platform is like selecting a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted division alternatives.

You can integrate characteristics with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only sector by AND/OR, however MailChimp’s Pro plan enables more sophisticated segmenting, for an extra $199 a month. In my search for the perfect e-mail marketing platform, I saw lots of others, some of which I have actually already pointed out.

Your Content Could Not Be Processed. Active Campaign E-Mail

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as advanced either. They likewise do not have objective tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.