Use Active Campaign As Help Desk

Use Active Campaign As Help Desk

Use Active Campaign As Help DeskUse Active Campaign As Help Desk

You can also see whether the conclusion rate has actually increased or decreased, for how long it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has a similar function.

Let’s state you have the very first name of only some of your contacts, which holds true with my list. I generally don’t require a given name to register to my list, but sometimes I get a first name, such as when someone buys a product. Wouldn’t it be great to welcome your contacts by name, in the events when you have it? You can do this, however it’s cumbersome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a first name, I state “Hey,” and then their given name. If they do not, I simply say “Hey there,” (Use Active Campaign As Help Desk). By constructing a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether or not I have the contact’s first name.

Use Active Campaign As Help Desk

I created a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a lot of time is by enabling me use the exact same automation over and over again for my webinars, and I can rapidly change out all of the information.

Use Active Campaign As Help DeskUse Active Campaign As Help Desk

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the cost of the product, deal terms, discount coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or offer changes.

And here it is in an e-mail. This message variable allows me to quickly change out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp occurs to have the very best e-mail editing experience. I really like to send simple emails.

Use Active Campaign As Help Desk

I have actually found that really tough to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a basic design template I developed. The interface for the HTML editor looks like it was pulled from some free open-source job. Use Active Campaign As Help Desk.

Nevertheless, including images is a bit of a task. You have to choose them from a file web browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor requires that you make up entirely in HTML. The alternative to this, if you desire to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You need different text boxes for above and listed below the image. Lately I have actually begun utilizing ActiveCampaign’s rich text editor. They have some great design templates, however I still want to send the plainest email possible. They do have some plain-looking e-mails, however they have some degree of minimal formatting, which you can’t remove – Use Active Campaign As Help Desk.

Use Active Campaign As Help Desk

However, with some changes, I can make my e-mail pretty fundamental. I can make it instantly take up the whole window, and I can fine-tune the typography to be slightly larger, and have a little more prominent. The most aggravating part of ActiveCampaign’s rich text editor is including images. Picture you’ve simply typed out a great email. Use Active Campaign As Help Desk.

You can’t merely include an image to a block of text. Rather, you have to produce two blocks of text: one for before the image, and one for after the image. If you’ve made any formatting changes, you’ll have to watch on those to remain constant. That’s one thing to handle when you desire to include one image, but when you wish to include numerous, it ends up being a big task.

They even have a basic mage editor where you can crop the image – Use Active Campaign As Help Desk. MailChimp’s editor is the best I have actually seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can create a truly plain email, supplied you make a fundamental design template first.

Use Active Campaign As Help Desk

MailChimp’s integrated image editor is very powerful. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience (Use Active Campaign As Help Desk). It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that prospective time cost savings.

ConvertKit’s e-mail modifying experience is very plain, however easy to navigate. Their templates are restricted, which is great with me, but their e-mail modifying experience is slightly much easier in that you can create inline images, and you can create a totally plain e-mail, and even edit the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to switch back and forth between numerous e-mails, I would intuitively be inclined open the exact same automation in different tabs, then open the particular e-mails from each of those tabs.

Use Active Campaign As Help Desk

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more quickly edit your whole series. Use Active Campaign As Help Desk. Contrast that with ConvertKit’s Sequences.

Again, it would save me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – Use Active Campaign As Help Desk. But picking an email marketing platform resembles selecting a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation options.

You can combine attributes with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro strategy permits more sophisticated segmenting, for an extra $199 a month. In my look for the ideal email marketing platform, I saw numerous others, a few of which I’ve already mentioned.

Use Active Campaign As Help Desk

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They also do not have goal tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.