Showing Content If A Name Filed Exists Active Campaign

Showing Content If A Name Filed Exists Active Campaign

Showing Content If A Name Filed Exists Active CampaignShowing Content If A Name Filed Exists Active Campaign

You can likewise see whether the conclusion rate has increased or decreased, the length of time it takes for contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has an equivalent function.

Let’s state you have the given name of only some of your contacts, which holds true with my list. I usually don’t require a given name to sign up to my list, but in some cases I get a first name, such as when someone buys an item. Would not it be good to welcome your contacts by name, in the events when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a very first name, I say “Hey,” and then their very first name. If they don’t, I simply say “Hey there,” (Showing Content If A Name Filed Exists Active Campaign). By constructing a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether I have the contact’s first name.

Showing Content If A Name Filed Exists Active Campaign

I produced a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a lot of time is by enabling me utilize the same automation over and over once again for my webinars, and I can rapidly change out all of the information.

Showing Content If A Name Filed Exists Active CampaignShowing Content If A Name Filed Exists Active Campaign

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the price of the item, offer terms, voucher code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or deal modifications.

And here it remains in an e-mail. This message variable allows me to easily change out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their email modifying experience. I switched from MailChimp, and MailChimp takes place to have the best email editing experience. I actually like to send out basic e-mails.

Showing Content If A Name Filed Exists Active Campaign

I have actually found that really hard to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard design template I developed. The user interface for the HTML editor appears like it was pulled from some complimentary open-source job. Showing Content If A Name Filed Exists Active Campaign.

Nevertheless, adding images is a bit of a chore. You have to select them from a file web browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor requires that you make up completely in HTML. The alternative to this, if you wish to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s rich full-screen editor is a clunky experience. You need different text boxes for above and below the image. Recently I have begun using ActiveCampaign’s rich full-screen editor. They have some good templates, however I still wish to send the plainest e-mail possible. They do have some plain-looking emails, but they have some degree of very little formatting, which you can’t get rid of – Showing Content If A Name Filed Exists Active Campaign.

Showing Content If A Name Filed Exists Active Campaign

However, with some changes, I can make my email pretty standard. I can make it automatically take up the entire window, and I can tweak the typography to be a little bigger, and have a little more leading. The most frustrating part of ActiveCampaign’s rich text editor is including images. Envision you’ve just typed out a great e-mail. Showing Content If A Name Filed Exists Active Campaign.

You can’t just include an image to a block of text. Instead, you need to create 2 blocks of text: one for before the image, and one for after the image. If you’ve made any formatting changes, you’ll have to keep an eye on those to remain constant. That’s one thing to deal with when you want to include one image, but when you wish to add numerous, it ends up being a big chore.

They even have a standard mage editor where you can crop the image – Showing Content If A Name Filed Exists Active Campaign. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can develop a truly plain e-mail, supplied you make a basic design template first.

Showing Content If A Name Filed Exists Active Campaign

MailChimp’s integrated image editor is exceptionally effective. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience (Showing Content If A Name Filed Exists Active Campaign). It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s e-mail editing experience is extremely plain, but easy to browse. Their design templates are limited, which is great with me, however their e-mail modifying experience is a little easier in that you can create inline images, and you can develop an absolutely plain e-mail, and even modify the underlying HTML. If you want to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to switch backward and forward between different e-mails, I would intuitively be inclined open the same automation in different tabs, then open the particular e-mails from each of those tabs.

Showing Content If A Name Filed Exists Active Campaign

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more quickly edit your whole sequence. Showing Content If A Name Filed Exists Active Campaign. Contrast that with ConvertKit’s Series.

Once again, it would save me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – Showing Content If A Name Filed Exists Active Campaign. However picking an e-mail marketing platform is like selecting a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation options.

You can combine attributes with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just section by AND/OR, however MailChimp’s Pro strategy permits more advanced segmenting, for an extra $199 a month. In my search for the ideal e-mail marketing platform, I saw lots of others, some of which I have actually already discussed.

Showing Content If A Name Filed Exists Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much simpler to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as sophisticated either. They also don’t have goal tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.