Product Launch Email Sequence Active Campaign

Product Launch Email Sequence Active Campaign

Product Launch Email Sequence Active CampaignProduct Launch Email Sequence Active Campaign

You can also see whether the completion rate has increased or reduced, for how long it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has an equivalent feature.

Let’s state you have the very first name of just a few of your contacts, which holds true with my list. I generally don’t require a very first name to register to my list, but sometimes I get a first name, such as when someone buys an item. Wouldn’t it be great to welcome your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and then their first name. If they do not, I just say “Hey there,” (Product Launch Email Sequence Active Campaign). By building a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether I have the contact’s very first name.

Product Launch Email Sequence Active Campaign

I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a lot of time is by enabling me use the same automation over and over once again for my webinars, and I can quickly change out all of the details.

Product Launch Email Sequence Active CampaignProduct Launch Email Sequence Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the cost of the product, offer terms, voucher code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or deal changes.

And here it is in an email. This message variable allows me to easily alter out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their e-mail modifying experience. I switched from MailChimp, and MailChimp occurs to have the finest e-mail editing experience. I actually like to send simple emails.

Product Launch Email Sequence Active Campaign

I have actually found that extremely hard to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a basic template I created. The user interface for the HTML editor looks like it was pulled from some complimentary open-source task. Product Launch Email Sequence Active Campaign.

Nevertheless, including images is a little bit of a task. You have to pick them from a file internet browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor needs that you make up entirely in HTML. The alternative to this, if you want to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You require separate text boxes for above and below the image. Lately I have actually started using ActiveCampaign’s abundant text editor. They have some nice templates, but I still want to send out the simplest e-mail possible. They do have some plain-looking e-mails, however they have some degree of minimal format, which you can’t remove – Product Launch Email Sequence Active Campaign.

Product Launch Email Sequence Active Campaign

But, with some adjustments, I can make my email quite basic. I can make it instantly use up the whole window, and I can tweak the typography to be slightly larger, and have a little more leading. The most frustrating part of ActiveCampaign’s abundant full-screen editor is adding images. Imagine you’ve just typed out a great e-mail. Product Launch Email Sequence Active Campaign.

You can’t just include an image to a block of text. Instead, you need to produce two blocks of text: one for prior to the image, and one for after the image. If you’ve made any formatting modifications, you’ll need to keep an eye on those to stay consistent. That’s one thing to deal with when you desire to add one image, but when you wish to include numerous, it ends up being a big chore.

They even have a fundamental mage editor where you can crop the image – Product Launch Email Sequence Active Campaign. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can produce a truly plain email, supplied you make a standard design template initially.

Product Launch Email Sequence Active Campaign

MailChimp’s built-in image editor is incredibly effective. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience (Product Launch Email Sequence Active Campaign). It would conserve me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that prospective time cost savings.

ConvertKit’s email modifying experience is very plain, however easy to navigate. Their templates are restricted, which is fine with me, but their email editing experience is somewhat easier in that you can create inline images, and you can create a completely plain email, and even edit the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change backward and forward in between numerous emails, I would intuitively be inclined open the very same automation in different tabs, then open the respective e-mails from each of those tabs.

Product Launch Email Sequence Active Campaign

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more easily edit your whole sequence. Product Launch Email Sequence Active Campaign. Contrast that with ConvertKit’s Sequences.

Again, it would save me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – Product Launch Email Sequence Active Campaign. However selecting an e-mail marketing platform is like picking a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation alternatives.

You can combine attributes with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro plan allows more advanced segmenting, for an additional $199 a month. In my look for the ideal e-mail marketing platform, I saw lots of others, a few of which I’ve already discussed.

Product Launch Email Sequence Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much simpler to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as advanced either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.