Marketing Analytics Dashboards Active Campaign

Marketing Analytics Dashboards Active Campaign

Marketing Analytics Dashboards Active CampaignMarketing Analytics Dashboards Active Campaign

You can also see whether the completion rate has increased or reduced, the length of time it takes for contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a similar feature.

Let’s say you have the first name of just some of your contacts, which is the case with my list. I typically don’t require a given name to register to my list, but sometimes I get a given name, such as when somebody buys a product. Would not it be nice to greet your contacts by name, in the events when you have it? You can do this, but it’s troublesome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a first name, I state “Hey,” and then their very first name. If they do not, I simply state “Hey there,” (Marketing Analytics Dashboards Active Campaign). By constructing a Message Variable in ActiveCampaign, I can easily alter my welcoming according to whether or not I have the contact’s very first name.

Marketing Analytics Dashboards Active Campaign

I developed a variable that’s simply %greeting-hey%. If I have the contact’s name, it reveals up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a great deal of time is by allowing me utilize the same automation over and over once again for my webinars, and I can quickly change out all of the details.

Marketing Analytics Dashboards Active CampaignMarketing Analytics Dashboards Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the cost of the item, offer terms, coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or deal changes.

And here it remains in an e-mail. This message variable allows me to quickly alter out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp takes place to have the best email editing experience. I truly like to send simple e-mails.

Marketing Analytics Dashboards Active Campaign

I have actually found that very difficult to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a fundamental template I produced. The user interface for the HTML editor appears like it was pulled from some totally free open-source task. Marketing Analytics Dashboards Active Campaign.

However, adding images is a little bit of a chore. You have to pick them from a file internet browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor needs that you compose entirely in HTML. The option to this, if you desire to have control over the HTML, is to edit pure HTML, with a preview on the side.

Including images to ActiveCampaign’s rich text editor is a clunky experience. You need separate text boxes for above and below the image. Recently I have actually started using ActiveCampaign’s rich full-screen editor. They have some nice templates, however I still wish to send the plainest e-mail possible. They do have some plain-looking emails, however they have some degree of minimal formatting, which you can’t get rid of – Marketing Analytics Dashboards Active Campaign.

Marketing Analytics Dashboards Active Campaign

But, with some modifications, I can make my e-mail quite standard. I can make it automatically take up the whole window, and I can tweak the typography to be slightly bigger, and have a little bit more prominent. The most frustrating part of ActiveCampaign’s abundant text editor is adding images. Picture you’ve simply typed out a fantastic email. Marketing Analytics Dashboards Active Campaign.

You can’t merely include an image to a block of text. Rather, you have to create two blocks of text: one for before the image, and one for after the image. If you’ve made any format changes, you’ll need to keep an eye on those to stay constant. That’s something to handle when you want to include one image, however when you wish to add several, it becomes a big chore.

They even have a fundamental mage editor where you can crop the image – Marketing Analytics Dashboards Active Campaign. MailChimp’s editor is the finest I’ve seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can develop a really plain email, provided you make a fundamental design template first.

Marketing Analytics Dashboards Active Campaign

MailChimp’s built-in image editor is incredibly powerful. You can resize, crop, and add custom text to your images. I miss MailChimp’s email-editing experience (Marketing Analytics Dashboards Active Campaign). It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s email editing experience is really plain, but simple to browse. Their templates are limited, which is fine with me, but their e-mail editing experience is slightly much easier because you can develop inline images, and you can produce a completely plain e-mail, and even modify the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change backward and forward in between various emails, I would intuitively be inclined open the very same automation in various tabs, then open the particular emails from each of those tabs.

Marketing Analytics Dashboards Active Campaign

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more easily edit your entire series. Marketing Analytics Dashboards Active Campaign. Contrast that with ConvertKit’s Series.

Once again, it would save me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – Marketing Analytics Dashboards Active Campaign. However picking an email marketing platform is like picking a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has restricted division options.

You can combine attributes with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only sector by AND/OR, nevertheless MailChimp’s Pro plan permits more advanced segmenting, for an additional $199 a month. In my search for the ideal e-mail marketing platform, I saw lots of others, some of which I have actually currently mentioned.

Marketing Analytics Dashboards Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much simpler to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They also don’t have objective tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.