Is Active Campaign Or Podio Better

Is Active Campaign Or Podio Better

Is Active Campaign Or Podio BetterIs Active Campaign Or Podio Better

You can also see whether the completion rate has increased or reduced, the length of time it takes for contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite function. It saves me a heap of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has a similar function.

Let’s state you have the given name of only a few of your contacts, which holds true with my list. I usually do not need a very first name to register to my list, however sometimes I get a very first name, such as when someone purchases an item. Would not it be good to welcome your contacts by name, in the events when you have it? You can do this, however it’s cumbersome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a very first name, I state “Hey,” and then their given name. If they do not, I simply state “Hey there,” (Is Active Campaign Or Podio Better). By constructing a Message Variable in ActiveCampaign, I can easily alter my welcoming according to whether I have the contact’s very first name.

Is Active Campaign Or Podio Better

I developed a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a lot of time is by enabling me use the same automation over and over once again for my webinars, and I can quickly alter out all of the information.

Is Active Campaign Or Podio BetterIs Active Campaign Or Podio Better

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the rate of the product, deal terms, discount coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or offer modifications.

And here it is in an email. This message variable allows me to quickly alter out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their e-mail modifying experience. I switched from MailChimp, and MailChimp takes place to have the best email editing experience. I truly like to send out simple emails.

Is Active Campaign Or Podio Better

I’ve found that very tough to do with ActiveCampaign. For some time, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a standard design template I developed. The user interface for the HTML editor looks like it was pulled from some totally free open-source task. Is Active Campaign Or Podio Better.

However, including images is a bit of a chore. You have to select them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor requires that you compose entirely in HTML. The option to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.

Including images to ActiveCampaign’s abundant text editor is a cumbersome experience. You need separate text boxes for above and below the image. Recently I have begun using ActiveCampaign’s rich full-screen editor. They have some great templates, however I still want to send the plainest e-mail possible. They do have some plain-looking emails, but they have some degree of minimal format, which you can’t eliminate – Is Active Campaign Or Podio Better.

Is Active Campaign Or Podio Better

However, with some adjustments, I can make my e-mail pretty basic. I can make it instantly take up the entire window, and I can modify the typography to be somewhat bigger, and have a little more leading. The most frustrating part of ActiveCampaign’s rich text editor is including images. Picture you have actually just typed out an excellent email. Is Active Campaign Or Podio Better.

You can’t simply include an image to a block of text. Rather, you need to produce two blocks of text: one for prior to the image, and one for after the image. If you’ve made any formatting changes, you’ll need to keep an eye on those to stay consistent. That’s something to handle when you desire to include one image, but when you wish to include a number of, it ends up being a huge chore.

They even have a fundamental mage editor where you can crop the image – Is Active Campaign Or Podio Better. MailChimp’s editor is the best I have actually seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can develop a genuinely plain e-mail, provided you make a fundamental template first.

Is Active Campaign Or Podio Better

MailChimp’s integrated image editor is extremely effective. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience (Is Active Campaign Or Podio Better). It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that prospective time cost savings.

ConvertKit’s email editing experience is really plain, but easy to browse. Their design templates are limited, which is fine with me, but their e-mail modifying experience is slightly much easier because you can develop inline images, and you can develop an absolutely plain e-mail, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to change backward and forward in between various emails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the respective emails from each of those tabs.

Is Active Campaign Or Podio Better

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more easily modify your entire series. Is Active Campaign Or Podio Better. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – Is Active Campaign Or Podio Better. But picking an email marketing platform resembles picking a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted division options.

You can combine attributes with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro plan enables more advanced segmenting, for an extra $199 a month. In my search for the ideal email marketing platform, I saw many others, a few of which I’ve already discussed.

Is Active Campaign Or Podio Better

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their divisions alternatives aren’t as advanced either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.