Intercom Sync Active Campaign

Intercom Sync Active Campaign

Intercom Sync Active CampaignIntercom Sync Active Campaign

You can also see whether the conclusion rate has increased or reduced, how long it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite function. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a comparable function.

Let’s state you have the very first name of just some of your contacts, which is the case with my list. I typically don’t require a very first name to register to my list, however often I get a first name, such as when someone buys a product. Wouldn’t it be nice to greet your contacts by name, in the events when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and after that their given name. If they don’t, I simply say “Hey there,” (Intercom Sync Active Campaign). By building a Message Variable in ActiveCampaign, I can quickly alter my welcoming according to whether I have the contact’s given name.

Intercom Sync Active Campaign

I produced a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a lot of time is by enabling me use the very same automation over and over again for my webinars, and I can quickly change out all of the information.

Intercom Sync Active CampaignIntercom Sync Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the price of the item, offer terms, coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or offer modifications.

And here it remains in an email. This message variable allows me to easily change out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp happens to have the very best e-mail editing experience. I truly like to send out simple e-mails.

Intercom Sync Active Campaign

I’ve discovered that really difficult to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard design template I developed. The interface for the HTML editor appears like it was pulled from some free open-source project. Intercom Sync Active Campaign.

However, including images is a little bit of a chore. You need to pick them from a file browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor needs that you compose entirely in HTML. The alternative to this, if you desire to have control over the HTML, is to edit pure HTML, with a preview on the side.

Including images to ActiveCampaign’s rich full-screen editor is a clunky experience. You need separate text boxes for above and below the image. Lately I have actually begun utilizing ActiveCampaign’s rich full-screen editor. They have some nice templates, however I still want to send out the simplest e-mail possible. They do have some plain-looking emails, however they have some degree of very little format, which you can’t eliminate – Intercom Sync Active Campaign.

Intercom Sync Active Campaign

However, with some changes, I can make my e-mail pretty basic. I can make it automatically take up the entire window, and I can fine-tune the typography to be a little bigger, and have a little bit more prominent. The most frustrating part of ActiveCampaign’s rich full-screen editor is including images. Envision you’ve simply typed out a fantastic email. Intercom Sync Active Campaign.

You can’t simply add an image to a block of text. Rather, you need to develop 2 blocks of text: one for prior to the image, and one for after the image. If you have actually made any format modifications, you’ll have to keep an eye on those to remain constant. That’s one thing to handle when you wish to add one image, however when you want to include several, it becomes a huge chore.

They even have a fundamental mage editor where you can crop the image – Intercom Sync Active Campaign. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can create a really plain email, supplied you make a fundamental template first.

Intercom Sync Active Campaign

MailChimp’s integrated image editor is very powerful. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience (Intercom Sync Active Campaign). It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s email modifying experience is very plain, but easy to browse. Their templates are limited, which is great with me, however their e-mail modifying experience is a little easier in that you can develop inline images, and you can develop a totally plain email, and even edit the underlying HTML. If you want to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to change backward and forward between different e-mails, I would intuitively be inclined open the exact same automation in various tabs, then open the respective emails from each of those tabs.

Intercom Sync Active Campaign

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more quickly modify your whole series. Intercom Sync Active Campaign. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – Intercom Sync Active Campaign. But selecting an email marketing platform is like choosing a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has limited segmentation choices.

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro plan enables more advanced segmenting, for an additional $199 a month. In my search for the ideal e-mail marketing platform, I saw numerous others, some of which I have actually currently discussed.

Intercom Sync Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much easier to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as advanced either. They also do not have goal tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.