How To Tag Active Campaign Customers Based On Shopify Product Purchase

How To Tag Active Campaign Customers Based On Shopify Product Purchase

How To Tag Active Campaign Customers Based On Shopify Product PurchaseHow To Tag Active Campaign Customers Based On Shopify Product Purchase

You can likewise see whether the completion rate has increased or reduced, how long it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function. It conserves me a heap of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has a similar feature.

Let’s say you have the first name of only a few of your contacts, which holds true with my list. I usually don’t require a given name to register to my list, however in some cases I get a very first name, such as when someone purchases an item. Would not it be good to welcome your contacts by name, in the events when you have it? You can do this, however it’s cumbersome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a very first name, I state “Hey,” and after that their first name. If they do not, I simply state “Hey there,” (How To Tag Active Campaign Customers Based On Shopify Product Purchase). By constructing a Message Variable in ActiveCampaign, I can quickly change my welcoming according to whether I have the contact’s given name.

How To Tag Active Campaign Customers Based On Shopify Product Purchase

I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a lot of time is by enabling me use the same automation over and over again for my webinars, and I can quickly change out all of the details.

How To Tag Active Campaign Customers Based On Shopify Product PurchaseHow To Tag Active Campaign Customers Based On Shopify Product Purchase

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the rate of the product, deal terms, voucher code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or offer modifications.

And here it remains in an email. This message variable allows me to quickly change out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp happens to have the finest email editing experience. I truly like to send simple e-mails.

How To Tag Active Campaign Customers Based On Shopify Product Purchase

I have actually discovered that extremely difficult to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a fundamental design template I produced. The interface for the HTML editor appears like it was pulled from some free open-source job. How To Tag Active Campaign Customers Based On Shopify Product Purchase.

However, including images is a bit of a chore. You have to choose them from a file internet browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor needs that you compose totally in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.

Including images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You need different text boxes for above and below the image. Recently I have actually begun utilizing ActiveCampaign’s abundant full-screen editor. They have some good templates, however I still wish to send the plainest email possible. They do have some plain-looking emails, however they have some degree of very little format, which you can’t remove – How To Tag Active Campaign Customers Based On Shopify Product Purchase.

How To Tag Active Campaign Customers Based On Shopify Product Purchase

But, with some modifications, I can make my email pretty basic. I can make it immediately take up the entire window, and I can tweak the typography to be slightly larger, and have a little more leading. The most aggravating part of ActiveCampaign’s abundant full-screen editor is adding images. Picture you’ve simply typed out a great email. How To Tag Active Campaign Customers Based On Shopify Product Purchase.

You can’t just add an image to a block of text. Rather, you need to create two blocks of text: one for before the image, and one for after the image. If you have actually made any format modifications, you’ll need to watch on those to remain consistent. That’s something to deal with when you desire to include one image, however when you desire to add numerous, it ends up being a huge chore.

They even have a basic mage editor where you can crop the image – How To Tag Active Campaign Customers Based On Shopify Product Purchase. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a truly plain email, supplied you make a standard template first.

How To Tag Active Campaign Customers Based On Shopify Product Purchase

MailChimp’s integrated image editor is very powerful. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience (How To Tag Active Campaign Customers Based On Shopify Product Purchase). It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that potential time savings.

ConvertKit’s e-mail modifying experience is extremely plain, but easy to browse. Their design templates are restricted, which is fine with me, however their email editing experience is somewhat simpler in that you can develop inline images, and you can produce an absolutely plain e-mail, and even edit the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to switch backward and forward between numerous e-mails, I would intuitively be inclined open the same automation in numerous tabs, then open the particular emails from each of those tabs.

How To Tag Active Campaign Customers Based On Shopify Product Purchase

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more easily modify your entire sequence. How To Tag Active Campaign Customers Based On Shopify Product Purchase. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign – How To Tag Active Campaign Customers Based On Shopify Product Purchase. But picking an e-mail marketing platform is like choosing a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited division options.

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only sector by AND/OR, nevertheless MailChimp’s Pro strategy allows more advanced segmenting, for an extra $199 a month. In my look for the ideal e-mail marketing platform, I saw many others, a few of which I’ve currently discussed.

How To Tag Active Campaign Customers Based On Shopify Product Purchase

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as advanced either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.