How To Share Active Campaign Automation

How To Share Active Campaign Automation

How To Share Active Campaign AutomationHow To Share Active Campaign Automation

You can also see whether the conclusion rate has increased or decreased, how long it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has an equivalent function.

Let’s say you have the first name of just a few of your contacts, which is the case with my list. I normally do not need a first name to sign up to my list, but sometimes I get a first name, such as when someone purchases a product. Would not it be great to greet your contacts by name, in the events when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a first name, I say “Hey,” and then their first name. If they don’t, I simply say “Hey there,” (How To Share Active Campaign Automation). By constructing a Message Variable in ActiveCampaign, I can quickly alter my welcoming according to whether or not I have the contact’s given name.

How To Share Active Campaign Automation

I developed a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a lot of time is by enabling me use the very same automation over and over once again for my webinars, and I can quickly alter out all of the information.

How To Share Active Campaign AutomationHow To Share Active Campaign Automation

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the price of the item, offer terms, discount coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or deal changes.

And here it remains in an email. This message variable allows me to quickly alter out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their email modifying experience. I switched from MailChimp, and MailChimp takes place to have the finest e-mail modifying experience. I really like to send simple e-mails.

How To Share Active Campaign Automation

I have actually discovered that extremely difficult to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a standard design template I created. The interface for the HTML editor looks like it was pulled from some complimentary open-source task. How To Share Active Campaign Automation.

However, adding images is a little bit of a task. You have to pick them from a file browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor requires that you compose entirely in HTML. The alternative to this, if you want to have control over the HTML, is to edit pure HTML, with a preview on the side.

Including images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You require separate text boxes for above and listed below the image. Recently I have begun using ActiveCampaign’s abundant full-screen editor. They have some great templates, however I still desire to send out the plainest e-mail possible. They do have some plain-looking e-mails, however they have some degree of minimal format, which you can’t remove – How To Share Active Campaign Automation.

How To Share Active Campaign Automation

But, with some changes, I can make my e-mail quite fundamental. I can make it instantly use up the entire window, and I can modify the typography to be a little bigger, and have a bit more prominent. The most aggravating part of ActiveCampaign’s rich text editor is adding images. Envision you’ve simply typed out an excellent email. How To Share Active Campaign Automation.

You can’t simply include an image to a block of text. Rather, you need to produce two blocks of text: one for prior to the image, and one for after the image. If you’ve made any format modifications, you’ll need to keep an eye on those to stay constant. That’s something to handle when you wish to add one image, but when you wish to include numerous, it becomes a big chore.

They even have a basic mage editor where you can crop the image – How To Share Active Campaign Automation. MailChimp’s editor is the best I have actually seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can create a really plain e-mail, supplied you make a basic design template initially.

How To Share Active Campaign Automation

MailChimp’s built-in image editor is very powerful. You can resize, crop, and include customized text to your images. I miss MailChimp’s email-editing experience (How To Share Active Campaign Automation). It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than offset that possible time savings.

ConvertKit’s e-mail modifying experience is extremely plain, but easy to navigate. Their design templates are limited, which is fine with me, however their e-mail modifying experience is somewhat much easier because you can create inline images, and you can develop an absolutely plain e-mail, and even edit the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch back and forth between numerous e-mails, I would intuitively be inclined open the exact same automation in different tabs, then open the particular emails from each of those tabs.

How To Share Active Campaign Automation

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more quickly modify your entire sequence. How To Share Active Campaign Automation. Contrast that with ConvertKit’s Series.

Again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – How To Share Active Campaign Automation. However selecting an email marketing platform is like selecting a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation options.

You can combine attributes with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can just section by AND/OR, however MailChimp’s Pro plan enables more advanced segmenting, for an additional $199 a month. In my look for the perfect email marketing platform, I saw many others, some of which I have actually already pointed out.

How To Share Active Campaign Automation

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They also don’t have goal tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.