How To Set Up A Campaign In Active Campaign

How To Set Up A Campaign In Active Campaign

How To Set Up A Campaign In Active CampaignHow To Set Up A Campaign In Active Campaign

You can likewise see whether the conclusion rate has increased or reduced, how long it takes for contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature. It conserves me a lot of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a similar feature.

Let’s state you have the given name of just a few of your contacts, which holds true with my list. I generally don’t need a very first name to sign up to my list, however often I get a given name, such as when somebody purchases an item. Wouldn’t it be nice to greet your contacts by name, in the events when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a first name, I say “Hey,” and then their given name. If they do not, I simply state “Hey there,” (How To Set Up A Campaign In Active Campaign). By constructing a Message Variable in ActiveCampaign, I can quickly change my welcoming according to whether or not I have the contact’s given name.

How To Set Up A Campaign In Active Campaign

I developed a variable that’s merely %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a great deal of time is by allowing me utilize the exact same automation over and over once again for my webinars, and I can quickly alter out all of the details.

How To Set Up A Campaign In Active CampaignHow To Set Up A Campaign In Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the price of the item, deal terms, discount coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or deal changes.

And here it remains in an e-mail. This message variable enables me to easily alter out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp takes place to have the best email modifying experience. I actually like to send simple e-mails.

How To Set Up A Campaign In Active Campaign

I’ve found that very difficult to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a fundamental design template I developed. The user interface for the HTML editor looks like it was pulled from some totally free open-source project. How To Set Up A Campaign In Active Campaign.

Nevertheless, including images is a little a task. You need to pick them from a file web browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor needs that you make up totally in HTML. The option to this, if you desire to have control over the HTML, is to edit pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You require different text boxes for above and listed below the image. Lately I have actually started using ActiveCampaign’s abundant full-screen editor. They have some nice design templates, however I still desire to send out the simplest email possible. They do have some plain-looking emails, but they have some degree of very little formatting, which you can’t get rid of – How To Set Up A Campaign In Active Campaign.

How To Set Up A Campaign In Active Campaign

However, with some modifications, I can make my email pretty standard. I can make it automatically use up the whole window, and I can modify the typography to be somewhat bigger, and have a little more prominent. The most discouraging part of ActiveCampaign’s rich text editor is including images. Imagine you’ve simply typed out a fantastic e-mail. How To Set Up A Campaign In Active Campaign.

You can’t simply include an image to a block of text. Instead, you have to create 2 blocks of text: one for prior to the image, and one for after the image. If you’ve made any format modifications, you’ll need to keep an eye on those to remain constant. That’s something to handle when you want to add one image, however when you wish to include several, it ends up being a big chore.

They even have a standard mage editor where you can crop the image – How To Set Up A Campaign In Active Campaign. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a truly plain e-mail, provided you make a fundamental template first.

How To Set Up A Campaign In Active Campaign

MailChimp’s integrated image editor is very powerful. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience (How To Set Up A Campaign In Active Campaign). It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that prospective time savings.

ConvertKit’s email modifying experience is very plain, however easy to browse. Their design templates are restricted, which is fine with me, but their email modifying experience is a little simpler because you can create inline images, and you can produce an absolutely plain email, and even edit the underlying HTML. If you desire to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch backward and forward between different e-mails, I would intuitively be inclined open the exact same automation in different tabs, then open the respective emails from each of those tabs.

How To Set Up A Campaign In Active Campaign

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more easily modify your entire series. How To Set Up A Campaign In Active Campaign. Contrast that with ConvertKit’s Series.

Once again, it would save me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – How To Set Up A Campaign In Active Campaign. But picking an e-mail marketing platform is like selecting a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has restricted division choices.

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro plan allows more sophisticated segmenting, for an extra $199 a month. In my search for the perfect email marketing platform, I saw numerous others, some of which I’ve already discussed.

How To Set Up A Campaign In Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much simpler to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions choices aren’t as advanced either. They also do not have goal tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.