How To Pause Collecting Emails With Active Campaign

How To Pause Collecting Emails With Active Campaign

How To Pause Collecting Emails With Active CampaignHow To Pause Collecting Emails With Active Campaign

You can also see whether the conclusion rate has increased or reduced, how long it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature. It conserves me a ton of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has an equivalent feature.

Let’s say you have the very first name of only some of your contacts, which holds true with my list. I typically do not need a first name to register to my list, but often I get a very first name, such as when someone buys a product. Would not it be good to welcome your contacts by name, in the cases when you have it? You can do this, but it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a first name, I state “Hey,” and then their given name. If they do not, I simply state “Hey there,” (How To Pause Collecting Emails With Active Campaign). By developing a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether I have the contact’s very first name.

How To Pause Collecting Emails With Active Campaign

I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a great deal of time is by enabling me use the same automation over and over again for my webinars, and I can rapidly alter out all of the details.

How To Pause Collecting Emails With Active CampaignHow To Pause Collecting Emails With Active Campaign

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the price of the product, deal terms, voucher code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or deal changes.

And here it is in an email. This message variable allows me to easily change out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp happens to have the best email editing experience. I truly like to send simple e-mails.

How To Pause Collecting Emails With Active Campaign

I’ve discovered that really tough to do with ActiveCampaign. For some time, I was editing e-mails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a basic template I developed. The user interface for the HTML editor looks like it was pulled from some free open-source task. How To Pause Collecting Emails With Active Campaign.

Nevertheless, including images is a bit of a chore. You have to select them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor requires that you make up entirely in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s rich text editor is a clunky experience. You require different text boxes for above and below the image. Recently I have begun using ActiveCampaign’s rich text editor. They have some great design templates, but I still desire to send out the plainest email possible. They do have some plain-looking emails, but they have some degree of minimal format, which you can’t get rid of – How To Pause Collecting Emails With Active Campaign.

How To Pause Collecting Emails With Active Campaign

But, with some changes, I can make my e-mail quite basic. I can make it immediately take up the whole window, and I can tweak the typography to be a little bigger, and have a bit more leading. The most frustrating part of ActiveCampaign’s abundant text editor is adding images. Picture you have actually just typed out a fantastic e-mail. How To Pause Collecting Emails With Active Campaign.

You can’t simply include an image to a block of text. Rather, you have to create 2 blocks of text: one for prior to the image, and one for after the image. If you’ve made any formatting changes, you’ll have to watch on those to remain consistent. That’s something to handle when you wish to add one image, however when you wish to add numerous, it becomes a big chore.

They even have a standard mage editor where you can crop the image – How To Pause Collecting Emails With Active Campaign. MailChimp’s editor is the finest I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can create a truly plain email, provided you make a standard template initially.

How To Pause Collecting Emails With Active Campaign

MailChimp’s built-in image editor is very effective. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience (How To Pause Collecting Emails With Active Campaign). It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that prospective time cost savings.

ConvertKit’s e-mail modifying experience is extremely plain, however simple to browse. Their design templates are limited, which is great with me, however their e-mail modifying experience is a little much easier in that you can develop inline images, and you can develop a completely plain email, and even edit the underlying HTML. If you desire to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change back and forth between different e-mails, I would intuitively be inclined open the exact same automation in different tabs, then open the respective emails from each of those tabs.

How To Pause Collecting Emails With Active Campaign

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more easily modify your whole sequence. How To Pause Collecting Emails With Active Campaign. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – How To Pause Collecting Emails With Active Campaign. However choosing an email marketing platform is like choosing a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation choices.

You can combine attributes with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro strategy allows more advanced segmenting, for an additional $199 a month. In my search for the best e-mail marketing platform, I saw many others, some of which I’ve already pointed out.

How To Pause Collecting Emails With Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions choices aren’t as sophisticated either. They also do not have objective tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.