How To Map A Thank You Page With An Active Campaign Plugin

How To Map A Thank You Page With An Active Campaign Plugin

How To Map A Thank You Page With An Active Campaign PluginHow To Map A Thank You Page With An Active Campaign Plugin

You can also see whether the conclusion rate has increased or decreased, the length of time it considers contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite function. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has an equivalent function.

Let’s say you have the very first name of just some of your contacts, which is the case with my list. I normally don’t need a very first name to register to my list, however sometimes I get a given name, such as when someone buys a product. Would not it be great to greet your contacts by name, in the events when you have it? You can do this, but it’s cumbersome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a given name, I say “Hey,” and after that their first name. If they don’t, I simply say “Hey there,” (How To Map A Thank You Page With An Active Campaign Plugin). By building a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether I have the contact’s very first name.

How To Map A Thank You Page With An Active Campaign Plugin

I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a great deal of time is by enabling me utilize the same automation over and over again for my webinars, and I can rapidly alter out all of the details.

How To Map A Thank You Page With An Active Campaign PluginHow To Map A Thank You Page With An Active Campaign Plugin

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the price of the item, deal terms, voucher code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or offer changes.

And here it is in an e-mail. This message variable allows me to quickly alter out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp happens to have the best email editing experience. I really like to send out basic e-mails.

How To Map A Thank You Page With An Active Campaign Plugin

I’ve discovered that really difficult to do with ActiveCampaign. For some time, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a standard design template I produced. The interface for the HTML editor appears like it was pulled from some complimentary open-source job. How To Map A Thank You Page With An Active Campaign Plugin.

However, including images is a bit of a chore. You have to choose them from a file browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor requires that you make up totally in HTML. The option to this, if you desire to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s rich text editor is a cumbersome experience. You need different text boxes for above and listed below the image. Lately I have started using ActiveCampaign’s rich full-screen editor. They have some nice templates, however I still wish to send the simplest email possible. They do have some plain-looking e-mails, but they have some degree of minimal format, which you can’t remove – How To Map A Thank You Page With An Active Campaign Plugin.

How To Map A Thank You Page With An Active Campaign Plugin

However, with some adjustments, I can make my e-mail quite basic. I can make it automatically use up the entire window, and I can fine-tune the typography to be slightly larger, and have a bit more leading. The most frustrating part of ActiveCampaign’s abundant full-screen editor is adding images. Envision you’ve simply typed out an excellent e-mail. How To Map A Thank You Page With An Active Campaign Plugin.

You can’t merely add an image to a block of text. Rather, you have to develop 2 blocks of text: one for before the image, and one for after the image. If you’ve made any format changes, you’ll have to keep an eye on those to stay consistent. That’s something to deal with when you wish to add one image, however when you wish to add numerous, it becomes a big task.

They even have a fundamental mage editor where you can crop the image – How To Map A Thank You Page With An Active Campaign Plugin. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a really plain e-mail, offered you make a standard template initially.

How To Map A Thank You Page With An Active Campaign Plugin

MailChimp’s integrated image editor is incredibly powerful. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience (How To Map A Thank You Page With An Active Campaign Plugin). It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s e-mail editing experience is extremely plain, but simple to navigate. Their design templates are restricted, which is fine with me, but their email editing experience is somewhat easier in that you can produce inline images, and you can develop a totally plain e-mail, and even edit the underlying HTML. If you want to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to switch back and forth in between numerous emails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the respective emails from each of those tabs.

How To Map A Thank You Page With An Active Campaign Plugin

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more quickly edit your entire sequence. How To Map A Thank You Page With An Active Campaign Plugin. Contrast that with ConvertKit’s Sequences.

Again, it would save me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – How To Map A Thank You Page With An Active Campaign Plugin. However choosing an email marketing platform resembles picking a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted division choices.

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro plan allows more advanced segmenting, for an extra $199 a month. In my search for the ideal e-mail marketing platform, I saw lots of others, a few of which I have actually already pointed out.

How To Map A Thank You Page With An Active Campaign Plugin

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much simpler to construct, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They also don’t have objective tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.