How To Make Active Campaign Automation Wait Until A Specific Date

How To Make Active Campaign Automation Wait Until A Specific Date

How To Make Active Campaign Automation Wait Until A Specific DateHow To Make Active Campaign Automation Wait Until A Specific Date

You can likewise see whether the completion rate has increased or reduced, the length of time it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has an equivalent feature.

Let’s say you have the given name of only some of your contacts, which is the case with my list. I normally don’t require a very first name to sign up to my list, however in some cases I get a given name, such as when someone buys a product. Wouldn’t it be great to welcome your contacts by name, in the events when you have it? You can do this, however it’s troublesome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a first name, I say “Hey,” and then their first name. If they do not, I just say “Hey there,” (How To Make Active Campaign Automation Wait Until A Specific Date). By developing a Message Variable in ActiveCampaign, I can easily change my welcoming according to whether I have the contact’s given name.

How To Make Active Campaign Automation Wait Until A Specific Date

I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a lot of time is by allowing me use the same automation over and over once again for my webinars, and I can rapidly change out all of the details.

How To Make Active Campaign Automation Wait Until A Specific DateHow To Make Active Campaign Automation Wait Until A Specific Date

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the price of the item, deal terms, coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or deal modifications.

And here it remains in an e-mail. This message variable enables me to easily alter out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp occurs to have the very best email editing experience. I really like to send simple emails.

How To Make Active Campaign Automation Wait Until A Specific Date

I’ve found that really tough to do with ActiveCampaign. For awhile, I was editing e-mails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a basic template I produced. The user interface for the HTML editor looks like it was pulled from some complimentary open-source project. How To Make Active Campaign Automation Wait Until A Specific Date.

Nevertheless, adding images is a bit of a chore. You have to pick them from a file internet browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor needs that you make up entirely in HTML. The option to this, if you desire to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s abundant text editor is a clunky experience. You need separate text boxes for above and below the image. Lately I have started using ActiveCampaign’s abundant text editor. They have some good templates, but I still wish to send the plainest email possible. They do have some plain-looking emails, but they have some degree of minimal format, which you can’t get rid of – How To Make Active Campaign Automation Wait Until A Specific Date.

How To Make Active Campaign Automation Wait Until A Specific Date

But, with some adjustments, I can make my e-mail quite fundamental. I can make it automatically take up the entire window, and I can tweak the typography to be slightly larger, and have a bit more prominent. The most frustrating part of ActiveCampaign’s abundant text editor is including images. Picture you have actually just typed out an excellent email. How To Make Active Campaign Automation Wait Until A Specific Date.

You can’t merely add an image to a block of text. Rather, you have to create 2 blocks of text: one for before the image, and one for after the image. If you’ve made any formatting modifications, you’ll need to watch on those to remain constant. That’s one thing to handle when you wish to add one image, however when you desire to include a number of, it becomes a big task.

They even have a standard mage editor where you can crop the image – How To Make Active Campaign Automation Wait Until A Specific Date. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can develop a really plain email, provided you make a basic design template first.

How To Make Active Campaign Automation Wait Until A Specific Date

MailChimp’s built-in image editor is incredibly powerful. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience (How To Make Active Campaign Automation Wait Until A Specific Date). It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s email modifying experience is very plain, but easy to navigate. Their templates are limited, which is great with me, but their e-mail editing experience is a little easier because you can create inline images, and you can develop a completely plain email, and even modify the underlying HTML. If you want to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch backward and forward between various emails, I would intuitively be inclined open the very same automation in various tabs, then open the respective emails from each of those tabs.

How To Make Active Campaign Automation Wait Until A Specific Date

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more easily edit your entire sequence. How To Make Active Campaign Automation Wait Until A Specific Date. Contrast that with ConvertKit’s Sequences.

Again, it would save me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – How To Make Active Campaign Automation Wait Until A Specific Date. But selecting an e-mail marketing platform is like selecting a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation choices.

You can combine qualities with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro plan allows more advanced segmenting, for an additional $199 a month. In my search for the ideal email marketing platform, I saw lots of others, a few of which I’ve currently discussed.

How To Make Active Campaign Automation Wait Until A Specific Date

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much easier to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as advanced either. They also don’t have objective tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.