How To Enter Contact Into Campaign Active Campaign

How To Enter Contact Into Campaign Active Campaign

How To Enter Contact Into Campaign Active CampaignHow To Enter Contact Into Campaign Active Campaign

You can also see whether the completion rate has increased or decreased, for how long it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred function. It saves me a ton of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has an equivalent function.

Let’s state you have the first name of just a few of your contacts, which is the case with my list. I generally don’t need a given name to sign up to my list, but in some cases I get a very first name, such as when someone buys a product. Wouldn’t it be good to greet your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and then their very first name. If they don’t, I just say “Hey there,” (How To Enter Contact Into Campaign Active Campaign). By building a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether I have the contact’s very first name.

How To Enter Contact Into Campaign Active Campaign

I developed a variable that’s just %greeting-hey%. If I have the contact’s name, it shows up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a great deal of time is by enabling me utilize the same automation over and over again for my webinars, and I can quickly change out all of the details.

How To Enter Contact Into Campaign Active CampaignHow To Enter Contact Into Campaign Active Campaign

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the cost of the item, deal terms, coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or offer changes.

And here it remains in an email. This message variable allows me to quickly change out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp happens to have the best e-mail modifying experience. I actually like to send simple emails.

How To Enter Contact Into Campaign Active Campaign

I’ve discovered that really tough to do with ActiveCampaign. For some time, I was editing e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a fundamental design template I developed. The interface for the HTML editor looks like it was pulled from some complimentary open-source project. How To Enter Contact Into Campaign Active Campaign.

However, adding images is a bit of a task. You need to pick them from a file internet browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor needs that you make up totally in HTML. The alternative to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s rich text editor is a clunky experience. You need separate text boxes for above and listed below the image. Recently I have started utilizing ActiveCampaign’s abundant full-screen editor. They have some nice templates, but I still wish to send out the plainest e-mail possible. They do have some plain-looking emails, but they have some degree of minimal format, which you can’t eliminate – How To Enter Contact Into Campaign Active Campaign.

How To Enter Contact Into Campaign Active Campaign

But, with some adjustments, I can make my e-mail pretty fundamental. I can make it automatically take up the entire window, and I can modify the typography to be a little bigger, and have a bit more leading. The most discouraging part of ActiveCampaign’s abundant full-screen editor is including images. Envision you have actually simply typed out a fantastic e-mail. How To Enter Contact Into Campaign Active Campaign.

You can’t merely include an image to a block of text. Rather, you have to produce two blocks of text: one for before the image, and one for after the image. If you have actually made any format changes, you’ll need to watch on those to remain consistent. That’s one thing to handle when you wish to add one image, however when you want to include several, it ends up being a big chore.

They even have a basic mage editor where you can crop the image – How To Enter Contact Into Campaign Active Campaign. MailChimp’s editor is the finest I’ve seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can produce a really plain e-mail, supplied you make a standard design template first.

How To Enter Contact Into Campaign Active Campaign

MailChimp’s built-in image editor is extremely powerful. You can resize, crop, and include custom-made text to your images. I miss out on MailChimp’s email-editing experience (How To Enter Contact Into Campaign Active Campaign). It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than make up for that potential time cost savings.

ConvertKit’s e-mail editing experience is really plain, but easy to browse. Their design templates are restricted, which is fine with me, however their e-mail editing experience is a little much easier in that you can develop inline images, and you can produce a completely plain email, and even edit the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change back and forth in between different e-mails, I would intuitively be inclined open the very same automation in numerous tabs, then open the respective e-mails from each of those tabs.

How To Enter Contact Into Campaign Active Campaign

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more easily modify your entire series. How To Enter Contact Into Campaign Active Campaign. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – How To Enter Contact Into Campaign Active Campaign. But picking an email marketing platform is like picking a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation choices.

You can combine characteristics with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only sector by AND/OR, nevertheless MailChimp’s Pro strategy enables more advanced segmenting, for an extra $199 a month. In my look for the perfect email marketing platform, I saw lots of others, some of which I have actually already mentioned.

How To Enter Contact Into Campaign Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much simpler to construct, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as advanced either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.