How To Embed A Video In Active Campaign

How To Embed A Video In Active Campaign

How To Embed A Video In Active CampaignHow To Embed A Video In Active Campaign

You can likewise see whether the conclusion rate has increased or decreased, the length of time it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a similar function.

Let’s say you have the given name of just some of your contacts, which holds true with my list. I usually don’t need a given name to register to my list, however in some cases I get a given name, such as when somebody purchases a product. Wouldn’t it be good to welcome your contacts by name, in the events when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a very first name, I say “Hey,” and after that their given name. If they don’t, I simply say “Hey there,” (How To Embed A Video In Active Campaign). By building a Message Variable in ActiveCampaign, I can easily alter my welcoming according to whether I have the contact’s given name.

How To Embed A Video In Active Campaign

I developed a variable that’s simply %greeting-hey%. If I have the contact’s name, it shows up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a great deal of time is by allowing me utilize the very same automation over and over once again for my webinars, and I can rapidly change out all of the information.

How To Embed A Video In Active CampaignHow To Embed A Video In Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the price of the item, offer terms, coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or deal changes.

And here it remains in an email. This message variable enables me to easily alter out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their e-mail modifying experience. I changed from MailChimp, and MailChimp happens to have the finest e-mail editing experience. I truly like to send basic e-mails.

How To Embed A Video In Active Campaign

I have actually discovered that very tough to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a fundamental design template I created. The interface for the HTML editor looks like it was pulled from some complimentary open-source job. How To Embed A Video In Active Campaign.

Nevertheless, including images is a little a chore. You have to choose them from a file internet browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor needs that you compose completely in HTML. The option to this, if you wish to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s abundant full-screen editor is a clunky experience. You require separate text boxes for above and below the image. Recently I have actually begun utilizing ActiveCampaign’s rich full-screen editor. They have some good templates, however I still wish to send the plainest e-mail possible. They do have some plain-looking e-mails, however they have some degree of minimal format, which you can’t remove – How To Embed A Video In Active Campaign.

How To Embed A Video In Active Campaign

However, with some changes, I can make my e-mail pretty fundamental. I can make it instantly take up the entire window, and I can modify the typography to be a little larger, and have a little more prominent. The most frustrating part of ActiveCampaign’s rich text editor is adding images. Picture you have actually just typed out a terrific email. How To Embed A Video In Active Campaign.

You can’t just add an image to a block of text. Rather, you need to produce two blocks of text: one for before the image, and one for after the image. If you’ve made any format changes, you’ll have to watch on those to stay constant. That’s one thing to handle when you wish to include one image, however when you want to add a number of, it ends up being a big task.

They even have a basic mage editor where you can crop the image – How To Embed A Video In Active Campaign. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can produce a really plain email, provided you make a fundamental template initially.

How To Embed A Video In Active Campaign

MailChimp’s integrated image editor is extremely effective. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience (How To Embed A Video In Active Campaign). It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that prospective time cost savings.

ConvertKit’s e-mail modifying experience is extremely plain, but easy to browse. Their design templates are restricted, which is great with me, however their e-mail modifying experience is a little easier because you can develop inline images, and you can develop a completely plain email, and even modify the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to switch backward and forward in between different emails, I would intuitively be inclined open the very same automation in different tabs, then open the respective emails from each of those tabs.

How To Embed A Video In Active Campaign

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more easily modify your whole sequence. How To Embed A Video In Active Campaign. Contrast that with ConvertKit’s Sequences.

Again, it would save me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – How To Embed A Video In Active Campaign. But picking an email marketing platform resembles selecting a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has restricted division choices.

You can integrate characteristics with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro strategy enables more advanced segmenting, for an additional $199 a month. In my look for the ideal email marketing platform, I saw lots of others, some of which I have actually already pointed out.

How To Embed A Video In Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They likewise do not have goal tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.