Gravity Forms Vs Contact Form 7 Integrate Active Campaign

Gravity Forms Vs Contact Form 7 Integrate Active Campaign

Gravity Forms Vs Contact Form 7 Integrate Active CampaignGravity Forms Vs Contact Form 7 Integrate Active Campaign

You can also see whether the completion rate has actually increased or decreased, for how long it considers contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred function. It conserves me a lots of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has a comparable function.

Let’s say you have the first name of just a few of your contacts, which is the case with my list. I typically don’t need a given name to register to my list, but often I get a very first name, such as when somebody buys a product. Would not it be nice to greet your contacts by name, in the events when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and after that their very first name. If they do not, I just state “Hey there,” (Gravity Forms Vs Contact Form 7 Integrate Active Campaign). By constructing a Message Variable in ActiveCampaign, I can easily change my greeting according to whether or not I have the contact’s given name.

Gravity Forms Vs Contact Form 7 Integrate Active Campaign

I produced a variable that’s just %greeting-hey%. If I have the contact’s name, it reveals up in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a great deal of time is by allowing me use the exact same automation over and over again for my webinars, and I can rapidly change out all of the details.

Gravity Forms Vs Contact Form 7 Integrate Active CampaignGravity Forms Vs Contact Form 7 Integrate Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the price of the product, offer terms, voucher code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule changes or deal changes.

And here it remains in an email. This message variable enables me to easily alter out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their e-mail modifying experience. I switched from MailChimp, and MailChimp happens to have the finest e-mail modifying experience. I actually like to send easy e-mails.

Gravity Forms Vs Contact Form 7 Integrate Active Campaign

I have actually found that extremely tough to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a standard template I developed. The interface for the HTML editor looks like it was pulled from some complimentary open-source task. Gravity Forms Vs Contact Form 7 Integrate Active Campaign.

Nevertheless, adding images is a bit of a chore. You have to select them from a file browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor requires that you make up totally in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You require different text boxes for above and listed below the image. Recently I have begun using ActiveCampaign’s abundant full-screen editor. They have some great design templates, however I still want to send the plainest email possible. They do have some plain-looking emails, but they have some degree of minimal format, which you can’t get rid of – Gravity Forms Vs Contact Form 7 Integrate Active Campaign.

Gravity Forms Vs Contact Form 7 Integrate Active Campaign

However, with some modifications, I can make my email quite fundamental. I can make it immediately use up the entire window, and I can tweak the typography to be a little larger, and have a bit more prominent. The most aggravating part of ActiveCampaign’s abundant text editor is including images. Picture you have actually just typed out a fantastic email. Gravity Forms Vs Contact Form 7 Integrate Active Campaign.

You can’t merely include an image to a block of text. Rather, you have to develop two blocks of text: one for prior to the image, and one for after the image. If you have actually made any formatting modifications, you’ll need to watch on those to remain constant. That’s one thing to handle when you desire to add one image, however when you desire to include several, it ends up being a big task.

They even have a standard mage editor where you can crop the image – Gravity Forms Vs Contact Form 7 Integrate Active Campaign. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can produce a really plain e-mail, provided you make a basic design template first.

Gravity Forms Vs Contact Form 7 Integrate Active Campaign

MailChimp’s built-in image editor is exceptionally powerful. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience (Gravity Forms Vs Contact Form 7 Integrate Active Campaign). It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that potential time cost savings.

ConvertKit’s email modifying experience is very plain, however easy to browse. Their design templates are limited, which is great with me, however their email editing experience is somewhat much easier in that you can develop inline images, and you can develop a totally plain email, and even modify the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch backward and forward in between various emails, I would intuitively be inclined open the very same automation in different tabs, then open the particular emails from each of those tabs.

Gravity Forms Vs Contact Form 7 Integrate Active Campaign

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more quickly edit your whole sequence. Gravity Forms Vs Contact Form 7 Integrate Active Campaign. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign – Gravity Forms Vs Contact Form 7 Integrate Active Campaign. But selecting an email marketing platform resembles choosing a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has limited division choices.

You can integrate attributes with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only sector by AND/OR, nevertheless MailChimp’s Pro strategy permits more advanced segmenting, for an additional $199 a month. In my search for the perfect e-mail marketing platform, I saw many others, a few of which I’ve currently discussed.

Gravity Forms Vs Contact Form 7 Integrate Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much simpler to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They also do not have goal tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.