Gravity Forms Active Campaign Integration

Gravity Forms Active Campaign Integration

Gravity Forms Active Campaign IntegrationGravity Forms Active Campaign Integration

You can likewise see whether the conclusion rate has actually increased or reduced, the length of time it considers contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature. It conserves me a lots of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has a similar feature.

Let’s say you have the given name of only some of your contacts, which is the case with my list. I generally don’t need a given name to register to my list, but often I get a given name, such as when someone purchases an item. Would not it be nice to welcome your contacts by name, in the cases when you have it? You can do this, but it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I say “Hey,” and after that their given name. If they don’t, I just say “Hey there,” (Gravity Forms Active Campaign Integration). By building a Message Variable in ActiveCampaign, I can easily change my greeting according to whether I have the contact’s given name.

Gravity Forms Active Campaign Integration

I developed a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a great deal of time is by enabling me utilize the very same automation over and over again for my webinars, and I can rapidly alter out all of the details.

Gravity Forms Active Campaign IntegrationGravity Forms Active Campaign Integration

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the cost of the item, deal terms, coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or deal modifications.

And here it is in an e-mail. This message variable allows me to easily change out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp happens to have the best e-mail modifying experience. I truly like to send basic e-mails.

Gravity Forms Active Campaign Integration

I have actually found that extremely difficult to do with ActiveCampaign. For some time, I was editing e-mails in ActiveCampaign’s hybrid editor, which is rather clunky. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a fundamental template I created. The interface for the HTML editor appears like it was pulled from some free open-source task. Gravity Forms Active Campaign Integration.

However, adding images is a bit of a task. You need to pick them from a file browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor needs that you make up entirely in HTML. The option to this, if you desire to have control over the HTML, is to modify pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s abundant full-screen editor is a clunky experience. You require separate text boxes for above and listed below the image. Lately I have actually started utilizing ActiveCampaign’s rich text editor. They have some great design templates, but I still desire to send out the plainest email possible. They do have some plain-looking e-mails, however they have some degree of very little formatting, which you can’t remove – Gravity Forms Active Campaign Integration.

Gravity Forms Active Campaign Integration

But, with some modifications, I can make my e-mail pretty fundamental. I can make it instantly take up the entire window, and I can fine-tune the typography to be a little larger, and have a little bit more leading. The most frustrating part of ActiveCampaign’s abundant full-screen editor is including images. Envision you’ve simply typed out an excellent e-mail. Gravity Forms Active Campaign Integration.

You can’t just include an image to a block of text. Instead, you have to create two blocks of text: one for prior to the image, and one for after the image. If you’ve made any format changes, you’ll have to keep an eye on those to stay constant. That’s one thing to handle when you wish to add one image, but when you wish to add a number of, it ends up being a big chore.

They even have a standard mage editor where you can crop the image – Gravity Forms Active Campaign Integration. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a really plain e-mail, supplied you make a basic design template first.

Gravity Forms Active Campaign Integration

MailChimp’s built-in image editor is very effective. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience (Gravity Forms Active Campaign Integration). It would save me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than make up for that possible time cost savings.

ConvertKit’s e-mail editing experience is very plain, but simple to browse. Their templates are limited, which is great with me, however their e-mail editing experience is slightly easier because you can develop inline images, and you can produce a totally plain e-mail, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch back and forth between different emails, I would intuitively be inclined open the same automation in numerous tabs, then open the respective emails from each of those tabs.

Gravity Forms Active Campaign Integration

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more easily edit your whole sequence. Gravity Forms Active Campaign Integration. Contrast that with ConvertKit’s Series.

Again, it would save me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – Gravity Forms Active Campaign Integration. But choosing an email marketing platform is like selecting a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation choices.

You can combine qualities with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can only sector by AND/OR, nevertheless MailChimp’s Pro strategy enables more advanced segmenting, for an additional $199 a month. In my search for the perfect email marketing platform, I saw many others, a few of which I have actually already pointed out.

Gravity Forms Active Campaign Integration

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They also don’t have objective tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.