Divi Theme And Active Campaign

Divi Theme And Active Campaign

Divi Theme And Active CampaignDivi Theme And Active Campaign

You can also see whether the conclusion rate has increased or decreased, the length of time it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function. It saves me a heap of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has an equivalent feature.

Let’s say you have the first name of only some of your contacts, which is the case with my list. I usually don’t need a first name to register to my list, but sometimes I get a given name, such as when someone purchases an item. Wouldn’t it be nice to welcome your contacts by name, in the events when you have it? You can do this, but it’s troublesome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a first name, I state “Hey,” and then their given name. If they don’t, I just state “Hey there,” (Divi Theme And Active Campaign). By building a Message Variable in ActiveCampaign, I can quickly change my welcoming according to whether or not I have the contact’s very first name.

Divi Theme And Active Campaign

I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a great deal of time is by enabling me use the very same automation over and over again for my webinars, and I can rapidly alter out all of the details.

Divi Theme And Active CampaignDivi Theme And Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the rate of the product, deal terms, voucher code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or deal changes.

And here it is in an e-mail. This message variable allows me to quickly alter out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp happens to have the finest e-mail modifying experience. I really like to send easy emails.

Divi Theme And Active Campaign

I have actually found that extremely tough to do with ActiveCampaign. For awhile, I was editing e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a basic design template I created. The user interface for the HTML editor appears like it was pulled from some totally free open-source task. Divi Theme And Active Campaign.

However, adding images is a little bit of a task. You need to select them from a file internet browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor needs that you compose entirely in HTML. The alternative to this, if you desire to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You need separate text boxes for above and listed below the image. Recently I have actually begun using ActiveCampaign’s rich full-screen editor. They have some nice templates, however I still wish to send out the plainest email possible. They do have some plain-looking e-mails, however they have some degree of minimal formatting, which you can’t remove – Divi Theme And Active Campaign.

Divi Theme And Active Campaign

However, with some adjustments, I can make my email quite basic. I can make it instantly use up the entire window, and I can modify the typography to be somewhat larger, and have a little bit more leading. The most frustrating part of ActiveCampaign’s rich full-screen editor is adding images. Picture you have actually just typed out a fantastic e-mail. Divi Theme And Active Campaign.

You can’t merely add an image to a block of text. Rather, you need to produce 2 blocks of text: one for before the image, and one for after the image. If you’ve made any format modifications, you’ll need to keep an eye on those to remain constant. That’s something to handle when you wish to include one image, but when you want to include numerous, it ends up being a big chore.

They even have a basic mage editor where you can crop the image – Divi Theme And Active Campaign. MailChimp’s editor is the finest I’ve seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can produce a truly plain email, supplied you make a standard template first.

Divi Theme And Active Campaign

MailChimp’s integrated image editor is extremely effective. You can resize, crop, and add customized text to your images. I miss out on MailChimp’s email-editing experience (Divi Theme And Active Campaign). It would conserve me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that potential time cost savings.

ConvertKit’s e-mail modifying experience is really plain, but simple to navigate. Their templates are restricted, which is fine with me, however their e-mail modifying experience is slightly simpler because you can create inline images, and you can create a completely plain e-mail, and even modify the underlying HTML. If you want to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to switch backward and forward between different emails, I would intuitively be inclined open the exact same automation in various tabs, then open the particular emails from each of those tabs.

Divi Theme And Active Campaign

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more easily modify your whole sequence. Divi Theme And Active Campaign. Contrast that with ConvertKit’s Series.

Again, it would conserve me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – Divi Theme And Active Campaign. But selecting an email marketing platform is like selecting a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has limited division alternatives.

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro strategy enables more sophisticated segmenting, for an extra $199 a month. In my search for the perfect email marketing platform, I saw lots of others, a few of which I’ve already discussed.

Divi Theme And Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as sophisticated either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.