Contactually + Active Campaign

Contactually + Active Campaign

Contactually + Active CampaignContactually + Active Campaign

You can likewise see whether the completion rate has actually increased or decreased, the length of time it takes for contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite function. It saves me a load of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has a comparable feature.

Let’s state you have the given name of only a few of your contacts, which holds true with my list. I generally do not need a first name to register to my list, but sometimes I get a first name, such as when someone purchases an item. Wouldn’t it be great to greet your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a first name, I say “Hey,” and then their very first name. If they don’t, I simply state “Hey there,” (Contactually + Active Campaign). By constructing a Message Variable in ActiveCampaign, I can easily alter my welcoming according to whether or not I have the contact’s given name.

Contactually + Active Campaign

I developed a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a lot of time is by enabling me utilize the very same automation over and over once again for my webinars, and I can quickly alter out all of the information.

Contactually + Active CampaignContactually + Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the rate of the item, deal terms, coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule changes or deal changes.

And here it is in an email. This message variable allows me to quickly alter out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp takes place to have the best e-mail editing experience. I truly like to send basic emails.

Contactually + Active Campaign

I’ve found that extremely hard to do with ActiveCampaign. For awhile, I was editing e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a fundamental design template I produced. The user interface for the HTML editor appears like it was pulled from some free open-source project. Contactually + Active Campaign.

However, including images is a little bit of a task. You need to select them from a file internet browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor requires that you compose totally in HTML. The alternative to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.

Including images to ActiveCampaign’s rich text editor is a clunky experience. You need different text boxes for above and below the image. Recently I have actually started utilizing ActiveCampaign’s abundant full-screen editor. They have some good design templates, but I still wish to send the plainest e-mail possible. They do have some plain-looking e-mails, but they have some degree of minimal format, which you can’t eliminate – Contactually + Active Campaign.

Contactually + Active Campaign

But, with some changes, I can make my e-mail quite fundamental. I can make it immediately use up the entire window, and I can tweak the typography to be somewhat bigger, and have a little bit more leading. The most aggravating part of ActiveCampaign’s abundant text editor is adding images. Imagine you have actually simply typed out an excellent e-mail. Contactually + Active Campaign.

You can’t merely include an image to a block of text. Rather, you need to create 2 blocks of text: one for prior to the image, and one for after the image. If you have actually made any formatting modifications, you’ll need to watch on those to stay constant. That’s one thing to handle when you wish to include one image, but when you wish to add a number of, it ends up being a huge chore.

They even have a standard mage editor where you can crop the image – Contactually + Active Campaign. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can produce a really plain e-mail, offered you make a basic template initially.

Contactually + Active Campaign

MailChimp’s built-in image editor is incredibly effective. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience (Contactually + Active Campaign). It would conserve me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that possible time savings.

ConvertKit’s email editing experience is really plain, but simple to navigate. Their templates are restricted, which is great with me, however their e-mail modifying experience is somewhat easier in that you can develop inline images, and you can produce a completely plain e-mail, and even edit the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to switch backward and forward between different e-mails, I would intuitively be inclined open the very same automation in numerous tabs, then open the particular emails from each of those tabs.

Contactually + Active Campaign

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more quickly edit your entire series. Contactually + Active Campaign. Contrast that with ConvertKit’s Series.

Once again, it would save me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign – Contactually + Active Campaign. However choosing an e-mail marketing platform resembles selecting a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation options.

You can integrate attributes with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro plan enables more advanced segmenting, for an additional $199 a month. In my look for the best email marketing platform, I saw lots of others, some of which I have actually currently pointed out.

Contactually + Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much simpler to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions options aren’t as advanced either. They likewise do not have objective tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.