Connecting Woocommerce With Active Campaign

Connecting Woocommerce With Active Campaign

Connecting Woocommerce With Active CampaignConnecting Woocommerce With Active Campaign

You can likewise see whether the completion rate has actually increased or reduced, how long it takes for contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature. It conserves me a ton of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a comparable function.

Let’s state you have the first name of only a few of your contacts, which holds true with my list. I generally do not need a first name to register to my list, but sometimes I get a given name, such as when somebody buys a product. Wouldn’t it be nice to welcome your contacts by name, in the cases when you have it? You can do this, but it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a very first name, I say “Hey,” and after that their given name. If they do not, I just say “Hey there,” (Connecting Woocommerce With Active Campaign). By constructing a Message Variable in ActiveCampaign, I can easily change my greeting according to whether I have the contact’s given name.

Connecting Woocommerce With Active Campaign

I produced a variable that’s just %greeting-hey%. If I have the contact’s name, it reveals up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a great deal of time is by enabling me use the very same automation over and over again for my webinars, and I can rapidly alter out all of the information.

Connecting Woocommerce With Active CampaignConnecting Woocommerce With Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the price of the product, offer terms, discount coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or offer changes.

And here it remains in an e-mail. This message variable allows me to easily change out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their e-mail modifying experience. I switched from MailChimp, and MailChimp happens to have the finest e-mail editing experience. I really like to send easy e-mails.

Connecting Woocommerce With Active Campaign

I’ve found that very tough to do with ActiveCampaign. For awhile, I was editing e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard template I created. The interface for the HTML editor looks like it was pulled from some complimentary open-source job. Connecting Woocommerce With Active Campaign.

However, adding images is a little a chore. You need to pick them from a file browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor needs that you make up entirely in HTML. The alternative to this, if you want to have control over the HTML, is to modify pure HTML, with a preview on the side.

Including images to ActiveCampaign’s abundant text editor is a clunky experience. You require separate text boxes for above and below the image. Lately I have begun utilizing ActiveCampaign’s abundant full-screen editor. They have some nice templates, however I still wish to send the simplest e-mail possible. They do have some plain-looking e-mails, however they have some degree of minimal format, which you can’t remove – Connecting Woocommerce With Active Campaign.

Connecting Woocommerce With Active Campaign

But, with some modifications, I can make my e-mail pretty basic. I can make it immediately use up the entire window, and I can fine-tune the typography to be a little larger, and have a little more leading. The most aggravating part of ActiveCampaign’s abundant text editor is adding images. Imagine you’ve simply typed out a fantastic e-mail. Connecting Woocommerce With Active Campaign.

You can’t merely include an image to a block of text. Instead, you have to develop 2 blocks of text: one for prior to the image, and one for after the image. If you’ve made any format changes, you’ll have to keep an eye on those to stay constant. That’s one thing to handle when you want to add one image, however when you wish to include numerous, it ends up being a huge task.

They even have a basic mage editor where you can crop the image – Connecting Woocommerce With Active Campaign. MailChimp’s editor is the finest I have actually seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can create a really plain email, supplied you make a basic template initially.

Connecting Woocommerce With Active Campaign

MailChimp’s built-in image editor is incredibly powerful. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience (Connecting Woocommerce With Active Campaign). It would conserve me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than make up for that prospective time savings.

ConvertKit’s e-mail modifying experience is really plain, but easy to navigate. Their design templates are restricted, which is great with me, however their email modifying experience is slightly easier because you can develop inline images, and you can develop a completely plain email, and even edit the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change backward and forward in between various emails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the particular emails from each of those tabs.

Connecting Woocommerce With Active Campaign

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more quickly edit your whole sequence. Connecting Woocommerce With Active Campaign. Contrast that with ConvertKit’s Series.

Once again, it would save me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign – Connecting Woocommerce With Active Campaign. But picking an e-mail marketing platform resembles selecting a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has limited division options.

You can integrate attributes with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro strategy permits more sophisticated segmenting, for an extra $199 a month. In my look for the ideal e-mail marketing platform, I saw numerous others, a few of which I have actually already pointed out.

Connecting Woocommerce With Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much simpler to develop, though they aren’t as flexible as ActiveCampaign’s, and their divisions alternatives aren’t as advanced either. They likewise do not have goal tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.