Can I Add Active Campaign Tracking Code Via Google Tag Manager

Can I Add Active Campaign Tracking Code Via Google Tag Manager

Can I Add Active Campaign Tracking Code Via Google Tag ManagerCan I Add Active Campaign Tracking Code Via Google Tag Manager

You can likewise see whether the conclusion rate has actually increased or decreased, for how long it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred function. It saves me a heap of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a comparable function.

Let’s say you have the given name of just some of your contacts, which is the case with my list. I normally don’t require a very first name to sign up to my list, however often I get a given name, such as when somebody buys a product. Would not it be good to welcome your contacts by name, in the events when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a very first name, I state “Hey,” and after that their given name. If they don’t, I simply state “Hey there,” (Can I Add Active Campaign Tracking Code Via Google Tag Manager). By building a Message Variable in ActiveCampaign, I can easily alter my welcoming according to whether I have the contact’s given name.

Can I Add Active Campaign Tracking Code Via Google Tag Manager

I developed a variable that’s simply %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a lot of time is by enabling me use the exact same automation over and over again for my webinars, and I can rapidly change out all of the information.

Can I Add Active Campaign Tracking Code Via Google Tag ManagerCan I Add Active Campaign Tracking Code Via Google Tag Manager

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the cost of the product, deal terms, discount coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or offer modifications.

And here it remains in an e-mail. This message variable allows me to easily change out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp happens to have the very best email editing experience. I actually like to send simple e-mails.

Can I Add Active Campaign Tracking Code Via Google Tag Manager

I’ve discovered that really tough to do with ActiveCampaign. For some time, I was editing e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard design template I created. The interface for the HTML editor appears like it was pulled from some totally free open-source job. Can I Add Active Campaign Tracking Code Via Google Tag Manager.

Nevertheless, adding images is a bit of a task. You need to pick them from a file internet browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor requires that you compose totally in HTML. The alternative to this, if you want to have control over the HTML, is to edit pure HTML, with a preview on the side.

Including images to ActiveCampaign’s rich full-screen editor is a clunky experience. You need different text boxes for above and listed below the image. Recently I have actually begun utilizing ActiveCampaign’s rich full-screen editor. They have some nice design templates, however I still desire to send the simplest e-mail possible. They do have some plain-looking e-mails, but they have some degree of minimal format, which you can’t remove – Can I Add Active Campaign Tracking Code Via Google Tag Manager.

Can I Add Active Campaign Tracking Code Via Google Tag Manager

However, with some adjustments, I can make my e-mail pretty basic. I can make it immediately use up the whole window, and I can fine-tune the typography to be somewhat bigger, and have a little bit more leading. The most aggravating part of ActiveCampaign’s rich full-screen editor is including images. Picture you have actually just typed out a terrific e-mail. Can I Add Active Campaign Tracking Code Via Google Tag Manager.

You can’t merely add an image to a block of text. Rather, you need to develop two blocks of text: one for before the image, and one for after the image. If you’ve made any format changes, you’ll have to keep an eye on those to remain consistent. That’s something to deal with when you desire to add one image, but when you wish to add a number of, it becomes a huge task.

They even have a standard mage editor where you can crop the image – Can I Add Active Campaign Tracking Code Via Google Tag Manager. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can produce a truly plain e-mail, offered you make a basic template initially.

Can I Add Active Campaign Tracking Code Via Google Tag Manager

MailChimp’s built-in image editor is exceptionally effective. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience (Can I Add Active Campaign Tracking Code Via Google Tag Manager). It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than offset that potential time savings.

ConvertKit’s email editing experience is very plain, however simple to browse. Their templates are restricted, which is fine with me, but their e-mail editing experience is a little easier in that you can create inline images, and you can develop a totally plain email, and even edit the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change backward and forward in between various e-mails, I would intuitively be inclined open the exact same automation in different tabs, then open the particular emails from each of those tabs.

Can I Add Active Campaign Tracking Code Via Google Tag Manager

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more quickly modify your whole series. Can I Add Active Campaign Tracking Code Via Google Tag Manager. Contrast that with ConvertKit’s Series.

Once again, it would save me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – Can I Add Active Campaign Tracking Code Via Google Tag Manager. However choosing an email marketing platform resembles picking a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited division options.

You can combine qualities with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro plan allows more advanced segmenting, for an extra $199 a month. In my search for the perfect e-mail marketing platform, I saw numerous others, some of which I have actually already pointed out.

Can I Add Active Campaign Tracking Code Via Google Tag Manager

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions alternatives aren’t as advanced either. They also do not have objective tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.

Can I Add Active Campaign Tracking Code Via Google Tag Manager

Can I Add Active Campaign Tracking Code Via Google Tag Manager

Can I Add Active Campaign Tracking Code Via Google Tag ManagerCan I Add Active Campaign Tracking Code Via Google Tag Manager

If you sell physical products, you are most likely better off utilizing a tool like. They are tailored to ecommerce brands who desire to take their email marketing to the next level and have much better ROI reporting than activecampaign does for ecommerce – Can I Add Active Campaign Tracking Code Via Google Tag Manager. Also, possibly take a look at, because they focus on Ecommerce also. After you select who will get the email, you can start designing, either from scratch or by utilizing one of their pre-designed design templates. Going back to square one indicates you can choose the design, colors, and theme. You can also include aspects by means of drag and drop to the page consisting of text, image, button, HTML, video, and spacers – Can I Add Active Campaign Tracking Code Via Google Tag Manager.

Can I Add Active Campaign Tracking Code Via Google Tag ManagerCan I Add Active Campaign Tracking Code Via Google Tag Manager

You can also make an element conditional based on data from your contacts, such as if they have actually made a current purchase. You can also drag elements around the page to alter their position, which didn’t always operate in my tests. As soon as you publish an image to a newsletter, it is saved in your library for reuse; you can even create folders for better company (Can I Add Active Campaign Tracking Code Via Google Tag Manager).

Then you can send out test, or schedule delivery. At the bottom of this screen, you can see your spam score. In my very first newsletter, I was cautioned about using a totally free email supplier. Custom e-mails are normally much better for trust. You can likewise preview by email customer and on desktop.

Can I Add Active Campaign Tracking Code Via Google Tag Manager

ActiveCampaign supports multi-user modifying, which works similarly to Microsoft Word’s ($ 109.99 at Amazon) track changes include. Autoresponders can be set off by subscribes, unsubscribes, email opens or link clicks, and events, such as birthdays and anniversaries. You have to very first set up an e-mail in order to establish an auto-responder, which is a bit annoying given that you don’t learn till you’re currently working through the procedure (Can I Add Active Campaign Tracking Code Via Google Tag Manager).

Can I Add Active Campaign Tracking Code Via Google Tag ManagerCan I Add Active Campaign Tracking Code Via Google Tag Manager

As I discussed previously, you can pick what to track and add Google Analytics integration. On the reports tab, you can view all the campaigns you’ve sent, along with opens and clicks – Can I Add Active Campaign Tracking Code Via Google Tag Manager. Clicking on a campaign brings you much deeper; you can see which customers have opened your e-mail, link clicks, a map revealing where your customers are, which email clients they use, and unsubscribes.

Keep in mind that, like all email marketing services, you will just have the ability to see views if your email shows images or if a recipient clicks a link (Can I Add Active Campaign Tracking Code Via Google Tag Manager). There are numerous ways to get help in ActiveCampaign – Can I Add Active Campaign Tracking Code Via Google Tag Manager. On every screen, you’ll see a button with an enigma on it with links to the knowledgebase, training resources, and live chat with assistance. Can I Add Active Campaign Tracking Code Via Google Tag Manager.