Acuity Active Campaign

Acuity Active Campaign

Acuity Active CampaignAcuity Active Campaign

You can likewise see whether the completion rate has actually increased or decreased, the length of time it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature. It saves me a load of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a similar feature.

Let’s state you have the given name of only a few of your contacts, which holds true with my list. I generally don’t require a first name to sign up to my list, but in some cases I get a given name, such as when someone purchases an item. Wouldn’t it be good to greet your contacts by name, in the events when you have it? You can do this, however it’s troublesome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and after that their very first name. If they don’t, I just say “Hey there,” (Acuity Active Campaign). By constructing a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether or not I have the contact’s given name.

Acuity Active Campaign

I developed a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a lot of time is by allowing me use the very same automation over and over again for my webinars, and I can quickly change out all of the details.

Acuity Active CampaignAcuity Active Campaign

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the price of the product, deal terms, voucher code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or deal changes.

And here it is in an e-mail. This message variable enables me to easily change out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp occurs to have the very best email editing experience. I really like to send simple emails.

Acuity Active Campaign

I’ve found that really hard to do with ActiveCampaign. For some time, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a basic template I created. The user interface for the HTML editor appears like it was pulled from some totally free open-source task. Acuity Active Campaign.

However, including images is a little bit of a task. You have to pick them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor needs that you make up entirely in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s abundant text editor is a cumbersome experience. You require separate text boxes for above and below the image. Recently I have started using ActiveCampaign’s abundant full-screen editor. They have some good templates, but I still wish to send out the simplest email possible. They do have some plain-looking emails, however they have some degree of minimal format, which you can’t remove – Acuity Active Campaign.

Acuity Active Campaign

However, with some modifications, I can make my email quite basic. I can make it immediately take up the whole window, and I can tweak the typography to be somewhat larger, and have a little bit more leading. The most discouraging part of ActiveCampaign’s rich full-screen editor is adding images. Imagine you have actually simply typed out a terrific e-mail. Acuity Active Campaign.

You can’t simply include an image to a block of text. Rather, you have to develop two blocks of text: one for prior to the image, and one for after the image. If you’ve made any format modifications, you’ll need to watch on those to remain constant. That’s something to handle when you desire to add one image, but when you wish to add numerous, it becomes a big task.

They even have a basic mage editor where you can crop the image – Acuity Active Campaign. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a genuinely plain e-mail, provided you make a standard template first.

Acuity Active Campaign

MailChimp’s integrated image editor is incredibly effective. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience (Acuity Active Campaign). It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than offset that possible time cost savings.

ConvertKit’s email editing experience is very plain, but easy to navigate. Their templates are limited, which is great with me, but their e-mail editing experience is slightly much easier because you can create inline images, and you can create a completely plain e-mail, and even edit the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change back and forth between various emails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the respective e-mails from each of those tabs.

Acuity Active Campaign

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more easily edit your entire series. Acuity Active Campaign. Contrast that with ConvertKit’s Series.

Again, it would conserve me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – Acuity Active Campaign. However choosing an e-mail marketing platform is like choosing a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation alternatives.

You can combine characteristics with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro plan enables more advanced segmenting, for an additional $199 a month. In my search for the best email marketing platform, I saw many others, a few of which I’ve already discussed.

Acuity Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much simpler to develop, though they aren’t as versatile as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They also don’t have objective tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.

Acuity Active Campaign

Acuity Active Campaign

Acuity Active CampaignAcuity Active Campaign

If you offer physical products, you are probably better off using a tool like. They are tailored to ecommerce brands who want to take their e-mail marketing to the next level and have far better ROI reporting than activecampaign does for ecommerce – Acuity Active Campaign. Also, perhaps have a look at, because they concentrate on Ecommerce too. After you pick who will get the e-mail, you can begin creating, either from scratch or by using one of their pre-designed templates. Going back to square one suggests you can select the design, colors, and theme. You can likewise include aspects by means of drag and drop to the page including text, image, button, HTML, video, and spacers – Acuity Active Campaign.

Acuity Active CampaignAcuity Active Campaign

You can also make an aspect conditional based on information from your contacts, such as if they have actually made a recent purchase. You can likewise drag components around the page to change their position, which didn’t always operate in my tests. Once you upload an image to a newsletter, it is saved in your library for reuse; you can even develop folders for much better organization (Acuity Active Campaign).

Then you can send out test, or schedule shipment. At the bottom of this screen, you can see your spam score. In my very first newsletter, I was cautioned about utilizing a complimentary email provider. Custom-made e-mails are normally much better for trust. You can likewise preview by e-mail client and on desktop.

Acuity Active Campaign

ActiveCampaign supports multi-user editing, which works likewise to Microsoft Word’s ($ 109.99 at Amazon) track modifications feature. Autoresponders can be triggered by subscribes, unsubscribes, email opens or link clicks, and occasions, such as birthdays and anniversaries. You need to very first established an email in order to set up an auto-responder, which is a bit bothersome considering that you do not discover till you’re currently overcoming the process (Acuity Active Campaign).

Acuity Active CampaignAcuity Active Campaign

As I mentioned earlier, you can select what to track and include Google Analytics integration. On the reports tab, you can see all the projects you have actually sent out, together with opens and clicks – Acuity Active Campaign. Clicking on a campaign brings you deeper; you can see which customers have actually opened your e-mail, link clicks, a map revealing where your customers are, which email customers they utilize, and unsubscribes.

Note that, like all e-mail marketing services, you will just be able to see views if your e-mail shows images or if a recipient clicks a link (Acuity Active Campaign). There are numerous ways to get assist in ActiveCampaign – Acuity Active Campaign. On every screen, you’ll see a button with an enigma on it with links to the knowledgebase, training resources, and live chat with assistance. Acuity Active Campaign.