You can likewise see whether the conclusion rate has increased or reduced, the length of time it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature. It saves me a heap of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a comparable function.
Let’s state you have the given name of only a few of your contacts, which is the case with my list. I typically do not need a given name to sign up to my list, however in some cases I get a first name, such as when someone purchases a product. Would not it be great to greet your contacts by name, in the cases when you have it? You can do this, but it’s troublesome.
I’m likewise filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a first name, I say “Hey,” and after that their given name. If they do not, I simply say “Hey there,” (Activecampaign Whitelabel). By constructing a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether I have the contact’s first name.
I developed a variable that’s simply %greeting-hey%. If I have the contact’s name, it shows up in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a lot of time is by allowing me use the same automation over and over again for my webinars, and I can quickly alter out all of the information.
Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the price of the product, offer terms, voucher code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or offer modifications.
And here it is in an e-mail. This message variable allows me to easily change out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp takes place to have the best e-mail modifying experience. I truly like to send easy emails.
I have actually found that extremely tough to do with ActiveCampaign. For some time, I was editing e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard design template I created. The interface for the HTML editor appears like it was pulled from some totally free open-source project. Activecampaign Whitelabel.
Nevertheless, adding images is a bit of a task. You have to select them from a file internet browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor requires that you compose entirely in HTML. The alternative to this, if you wish to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.
Including images to ActiveCampaign’s rich text editor is a cumbersome experience. You require separate text boxes for above and listed below the image. Recently I have actually started utilizing ActiveCampaign’s abundant full-screen editor. They have some great design templates, but I still want to send out the plainest email possible. They do have some plain-looking e-mails, but they have some degree of minimal format, which you can’t remove – Activecampaign Whitelabel.
But, with some changes, I can make my email pretty fundamental. I can make it instantly use up the whole window, and I can fine-tune the typography to be slightly bigger, and have a bit more prominent. The most aggravating part of ActiveCampaign’s abundant full-screen editor is adding images. Envision you have actually simply typed out an excellent e-mail. Activecampaign Whitelabel.
You can’t simply include an image to a block of text. Rather, you need to produce 2 blocks of text: one for before the image, and one for after the image. If you have actually made any format changes, you’ll need to keep an eye on those to remain consistent. That’s something to handle when you want to include one image, but when you want to add several, it ends up being a big task.
They even have a basic mage editor where you can crop the image – Activecampaign Whitelabel. MailChimp’s editor is the finest I have actually seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can develop a truly plain email, supplied you make a standard template initially.
MailChimp’s integrated image editor is extremely powerful. You can resize, crop, and add customized text to your images. I miss out on MailChimp’s email-editing experience (Activecampaign Whitelabel). It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that potential time savings.
ConvertKit’s e-mail editing experience is very plain, but easy to navigate. Their design templates are limited, which is great with me, however their e-mail modifying experience is somewhat much easier because you can create inline images, and you can create a completely plain e-mail, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.
I’ll click on an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change back and forth between various e-mails, I would intuitively be inclined open the same automation in various tabs, then open the particular emails from each of those tabs.
In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more quickly edit your entire series. Activecampaign Whitelabel. Contrast that with ConvertKit’s Sequences.
Once again, it would save me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign – Activecampaign Whitelabel. But selecting an e-mail marketing platform is like choosing a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted division choices.
You can combine qualities with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro plan permits more advanced segmenting, for an additional $199 a month. In my look for the perfect email marketing platform, I saw many others, a few of which I’ve already mentioned.
ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much simpler to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They also don’t have goal tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.