You can also see whether the completion rate has increased or decreased, how long it considers contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred function. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has an equivalent function.
Let’s say you have the very first name of only a few of your contacts, which holds true with my list. I typically don’t require a given name to register to my list, but sometimes I get a first name, such as when someone purchases an item. Wouldn’t it be nice to greet your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.
I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I say “Hey,” and after that their first name. If they do not, I just state “Hey there,” (Activecampaign Video). By constructing a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether I have the contact’s given name.
I developed a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a great deal of time is by enabling me utilize the same automation over and over again for my webinars, and I can rapidly alter out all of the information.
Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the price of the product, offer terms, discount coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule modifications or deal changes.
And here it remains in an e-mail. This message variable enables me to quickly change out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their e-mail modifying experience. I switched from MailChimp, and MailChimp happens to have the very best email modifying experience. I actually like to send out basic e-mails.
I’ve discovered that very tough to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a basic template I created. The user interface for the HTML editor appears like it was pulled from some complimentary open-source job. Activecampaign Video.
Nevertheless, adding images is a little bit of a task. You need to select them from a file web browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor requires that you compose entirely in HTML. The alternative to this, if you want to have control over the HTML, is to edit pure HTML, with a preview on the side.
Including images to ActiveCampaign’s rich full-screen editor is a clunky experience. You need different text boxes for above and below the image. Recently I have actually begun utilizing ActiveCampaign’s rich text editor. They have some good templates, however I still wish to send the plainest e-mail possible. They do have some plain-looking e-mails, but they have some degree of minimal format, which you can’t eliminate – Activecampaign Video.
However, with some changes, I can make my e-mail quite basic. I can make it automatically take up the entire window, and I can fine-tune the typography to be a little larger, and have a little bit more prominent. The most aggravating part of ActiveCampaign’s abundant text editor is including images. Imagine you’ve simply typed out a fantastic e-mail. Activecampaign Video.
You can’t just include an image to a block of text. Rather, you have to develop two blocks of text: one for prior to the image, and one for after the image. If you have actually made any formatting changes, you’ll have to watch on those to remain constant. That’s something to handle when you wish to add one image, however when you wish to include numerous, it becomes a big chore.
They even have a fundamental mage editor where you can crop the image – Activecampaign Video. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can develop a truly plain e-mail, supplied you make a fundamental template initially.
MailChimp’s integrated image editor is very powerful. You can resize, crop, and include custom-made text to your images. I miss out on MailChimp’s email-editing experience (Activecampaign Video). It would conserve me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that prospective time cost savings.
ConvertKit’s email modifying experience is extremely plain, but simple to browse. Their design templates are limited, which is fine with me, but their e-mail editing experience is slightly much easier because you can create inline images, and you can create an absolutely plain email, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.
I’ll click on an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to change back and forth in between various e-mails, I would intuitively be inclined open the very same automation in various tabs, then open the respective e-mails from each of those tabs.
In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more easily edit your entire series. Activecampaign Video. Contrast that with ConvertKit’s Series.
Once again, it would save me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – Activecampaign Video. But choosing an email marketing platform resembles choosing a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted division alternatives.
You can combine qualities with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only sector by AND/OR, nevertheless MailChimp’s Pro plan permits more sophisticated segmenting, for an additional $199 a month. In my search for the ideal e-mail marketing platform, I saw numerous others, some of which I have actually currently discussed.
ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much simpler to construct, though they aren’t as flexible as ActiveCampaign’s, and their divisions options aren’t as sophisticated either. They likewise do not have goal tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.