Active Campaign When To Use A Campaign

Active Campaign When To Use A Campaign

Active Campaign When To Use A CampaignActive Campaign When To Use A Campaign

You can also see whether the completion rate has increased or reduced, how long it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite function. It saves me a load of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has an equivalent feature.

Let’s say you have the given name of just some of your contacts, which holds true with my list. I generally do not need a first name to register to my list, however in some cases I get a given name, such as when someone buys a product. Would not it be great to greet your contacts by name, in the cases when you have it? You can do this, however it’s cumbersome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a first name, I say “Hey,” and after that their given name. If they don’t, I just say “Hey there,” (Active Campaign When To Use A Campaign). By developing a Message Variable in ActiveCampaign, I can quickly change my welcoming according to whether I have the contact’s given name.

Active Campaign When To Use A Campaign

I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it reveals up in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a lot of time is by allowing me use the exact same automation over and over once again for my webinars, and I can rapidly change out all of the information.

Active Campaign When To Use A CampaignActive Campaign When To Use A Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the rate of the item, deal terms, coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule changes or offer changes.

And here it is in an email. This message variable allows me to quickly change out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp takes place to have the very best email editing experience. I truly like to send out easy emails.

Active Campaign When To Use A Campaign

I have actually discovered that extremely hard to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a basic design template I developed. The interface for the HTML editor appears like it was pulled from some free open-source job. Active Campaign When To Use A Campaign.

Nevertheless, adding images is a little a task. You have to select them from a file browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor requires that you make up completely in HTML. The option to this, if you want to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You need different text boxes for above and below the image. Lately I have started using ActiveCampaign’s abundant text editor. They have some good design templates, however I still wish to send the simplest e-mail possible. They do have some plain-looking e-mails, however they have some degree of very little formatting, which you can’t remove – Active Campaign When To Use A Campaign.

Active Campaign When To Use A Campaign

However, with some modifications, I can make my email pretty basic. I can make it instantly take up the whole window, and I can fine-tune the typography to be a little larger, and have a bit more prominent. The most aggravating part of ActiveCampaign’s rich full-screen editor is including images. Imagine you have actually just typed out a terrific email. Active Campaign When To Use A Campaign.

You can’t just include an image to a block of text. Rather, you have to develop 2 blocks of text: one for prior to the image, and one for after the image. If you’ve made any formatting changes, you’ll need to keep an eye on those to stay consistent. That’s one thing to deal with when you wish to include one image, but when you wish to add several, it becomes a big chore.

They even have a standard mage editor where you can crop the image – Active Campaign When To Use A Campaign. MailChimp’s editor is the finest I have actually seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can create a really plain e-mail, supplied you make a basic design template initially.

Active Campaign When To Use A Campaign

MailChimp’s built-in image editor is exceptionally powerful. You can resize, crop, and include custom-made text to your images. I miss out on MailChimp’s email-editing experience (Active Campaign When To Use A Campaign). It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that prospective time savings.

ConvertKit’s e-mail editing experience is extremely plain, however easy to browse. Their design templates are limited, which is fine with me, but their email modifying experience is somewhat easier because you can develop inline images, and you can create a completely plain e-mail, and even modify the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change back and forth in between various e-mails, I would intuitively be inclined open the very same automation in numerous tabs, then open the particular e-mails from each of those tabs.

Active Campaign When To Use A Campaign

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more easily modify your entire series. Active Campaign When To Use A Campaign. Contrast that with ConvertKit’s Series.

Once again, it would save me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – Active Campaign When To Use A Campaign. But picking an email marketing platform resembles picking a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has limited segmentation choices.

You can combine qualities with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only sector by AND/OR, nevertheless MailChimp’s Pro strategy enables more sophisticated segmenting, for an additional $199 a month. In my search for the ideal email marketing platform, I saw lots of others, some of which I’ve already discussed.

Active Campaign When To Use A Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They also do not have goal tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.