Active Campaign Texting

Active Campaign Texting

Active Campaign TextingActive Campaign Texting

You can also see whether the completion rate has increased or decreased, how long it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has a similar feature.

Let’s say you have the given name of only a few of your contacts, which holds true with my list. I generally do not need a very first name to sign up to my list, however in some cases I get a first name, such as when someone buys a product. Would not it be good to greet your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a very first name, I state “Hey,” and after that their given name. If they do not, I just say “Hey there,” (Active Campaign Texting). By building a Message Variable in ActiveCampaign, I can easily alter my welcoming according to whether or not I have the contact’s given name.

Active Campaign Texting

I developed a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a lot of time is by allowing me utilize the same automation over and over again for my webinars, and I can rapidly change out all of the information.

Active Campaign TextingActive Campaign Texting

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the cost of the product, deal terms, voucher code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or offer modifications.

And here it is in an e-mail. This message variable allows me to easily alter out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp happens to have the very best email editing experience. I actually like to send basic e-mails.

Active Campaign Texting

I’ve discovered that extremely difficult to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is rather clunky. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a basic design template I created. The interface for the HTML editor looks like it was pulled from some free open-source job. Active Campaign Texting.

However, adding images is a little a chore. You have to choose them from a file web browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor requires that you compose completely in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s abundant full-screen editor is a clunky experience. You require separate text boxes for above and below the image. Recently I have actually started utilizing ActiveCampaign’s rich text editor. They have some good templates, but I still want to send the plainest email possible. They do have some plain-looking e-mails, but they have some degree of minimal formatting, which you can’t get rid of – Active Campaign Texting.

Active Campaign Texting

But, with some modifications, I can make my e-mail quite fundamental. I can make it immediately take up the entire window, and I can modify the typography to be a little bigger, and have a little more prominent. The most aggravating part of ActiveCampaign’s rich text editor is adding images. Imagine you’ve just typed out a great e-mail. Active Campaign Texting.

You can’t just include an image to a block of text. Rather, you have to create 2 blocks of text: one for prior to the image, and one for after the image. If you have actually made any format changes, you’ll need to keep an eye on those to stay consistent. That’s something to deal with when you wish to add one image, but when you wish to include several, it ends up being a big task.

They even have a basic mage editor where you can crop the image – Active Campaign Texting. MailChimp’s editor is the best I have actually seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can develop a really plain e-mail, supplied you make a fundamental template first.

Active Campaign Texting

MailChimp’s integrated image editor is exceptionally powerful. You can resize, crop, and add custom text to your images. I miss MailChimp’s email-editing experience (Active Campaign Texting). It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s e-mail modifying experience is very plain, however simple to browse. Their design templates are restricted, which is fine with me, however their e-mail modifying experience is slightly much easier in that you can develop inline images, and you can produce an absolutely plain e-mail, and even edit the underlying HTML. If you want to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to change back and forth between numerous emails, I would intuitively be inclined open the very same automation in numerous tabs, then open the respective emails from each of those tabs.

Active Campaign Texting

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more quickly modify your whole sequence. Active Campaign Texting. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – Active Campaign Texting. However picking an e-mail marketing platform is like selecting a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation options.

You can integrate attributes with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro plan enables more sophisticated segmenting, for an additional $199 a month. In my search for the ideal e-mail marketing platform, I saw many others, a few of which I have actually already pointed out.

Active Campaign Texting

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as advanced either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.