Active Campaign Tags Symbols

Active Campaign Tags Symbols

Active Campaign Tags SymbolsActive Campaign Tags Symbols

You can likewise see whether the completion rate has increased or decreased, for how long it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite function. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has an equivalent function.

Let’s say you have the given name of just a few of your contacts, which is the case with my list. I normally don’t need a given name to register to my list, but often I get a very first name, such as when someone buys an item. Would not it be great to greet your contacts by name, in the events when you have it? You can do this, however it’s troublesome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and then their given name. If they don’t, I simply state “Hey there,” (Active Campaign Tags Symbols). By constructing a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether or not I have the contact’s very first name.

Active Campaign Tags Symbols

I produced a variable that’s simply %greeting-hey%. If I have the contact’s name, it reveals up in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a great deal of time is by enabling me utilize the exact same automation over and over again for my webinars, and I can rapidly change out all of the details.

Active Campaign Tags SymbolsActive Campaign Tags Symbols

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the price of the product, offer terms, discount coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule modifications or offer changes.

And here it is in an email. This message variable allows me to quickly change out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp takes place to have the very best email editing experience. I truly like to send out basic emails.

Active Campaign Tags Symbols

I’ve found that really hard to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a standard design template I produced. The interface for the HTML editor appears like it was pulled from some totally free open-source task. Active Campaign Tags Symbols.

Nevertheless, adding images is a bit of a task. You have to pick them from a file browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor requires that you compose entirely in HTML. The option to this, if you want to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You need different text boxes for above and listed below the image. Recently I have actually begun using ActiveCampaign’s abundant text editor. They have some great templates, however I still want to send the simplest email possible. They do have some plain-looking e-mails, but they have some degree of very little formatting, which you can’t get rid of – Active Campaign Tags Symbols.

Active Campaign Tags Symbols

However, with some adjustments, I can make my email pretty basic. I can make it automatically use up the entire window, and I can fine-tune the typography to be slightly bigger, and have a bit more prominent. The most frustrating part of ActiveCampaign’s rich text editor is including images. Picture you have actually simply typed out an excellent email. Active Campaign Tags Symbols.

You can’t simply include an image to a block of text. Instead, you have to produce 2 blocks of text: one for before the image, and one for after the image. If you have actually made any formatting modifications, you’ll need to keep an eye on those to remain consistent. That’s something to handle when you wish to include one image, but when you desire to add a number of, it becomes a huge task.

They even have a standard mage editor where you can crop the image – Active Campaign Tags Symbols. MailChimp’s editor is the finest I’ve seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can develop a genuinely plain email, provided you make a fundamental design template initially.

Active Campaign Tags Symbols

MailChimp’s built-in image editor is incredibly powerful. You can resize, crop, and add custom text to your images. I miss MailChimp’s email-editing experience (Active Campaign Tags Symbols). It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that prospective time cost savings.

ConvertKit’s e-mail editing experience is very plain, however easy to navigate. Their templates are limited, which is great with me, however their email modifying experience is a little simpler in that you can develop inline images, and you can create a totally plain e-mail, and even modify the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to switch back and forth between different e-mails, I would intuitively be inclined open the exact same automation in different tabs, then open the particular emails from each of those tabs.

Active Campaign Tags Symbols

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more easily modify your entire sequence. Active Campaign Tags Symbols. Contrast that with ConvertKit’s Series.

Once again, it would save me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – Active Campaign Tags Symbols. But picking an email marketing platform is like choosing a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has limited segmentation choices.

You can integrate characteristics with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro strategy permits more sophisticated segmenting, for an additional $199 a month. In my search for the perfect email marketing platform, I saw many others, a few of which I have actually already mentioned.

Active Campaign Tags Symbols

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions choices aren’t as sophisticated either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.