Active Campaign Segmentation

Active Campaign Segmentation

Active Campaign SegmentationActive Campaign Segmentation

You can likewise see whether the completion rate has actually increased or reduced, for how long it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a similar feature.

Let’s state you have the given name of only some of your contacts, which is the case with my list. I typically don’t need a first name to sign up to my list, however sometimes I get a very first name, such as when someone purchases a product. Wouldn’t it be nice to greet your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and then their given name. If they do not, I just say “Hey there,” (Active Campaign Segmentation). By constructing a Message Variable in ActiveCampaign, I can easily change my greeting according to whether I have the contact’s very first name.

Active Campaign Segmentation

I developed a variable that’s simply %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a lot of time is by allowing me use the same automation over and over again for my webinars, and I can rapidly change out all of the details.

Active Campaign SegmentationActive Campaign Segmentation

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the price of the item, offer terms, voucher code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule changes or deal changes.

And here it is in an e-mail. This message variable enables me to quickly change out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp occurs to have the very best e-mail modifying experience. I really like to send out basic emails.

Active Campaign Segmentation

I’ve discovered that extremely tough to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a basic template I produced. The interface for the HTML editor looks like it was pulled from some free open-source task. Active Campaign Segmentation.

However, adding images is a little a chore. You have to choose them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor needs that you compose totally in HTML. The option to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.

Including images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You require different text boxes for above and listed below the image. Lately I have actually begun using ActiveCampaign’s abundant full-screen editor. They have some good design templates, however I still wish to send out the simplest email possible. They do have some plain-looking e-mails, but they have some degree of very little formatting, which you can’t get rid of – Active Campaign Segmentation.

Active Campaign Segmentation

However, with some adjustments, I can make my email quite fundamental. I can make it immediately use up the entire window, and I can fine-tune the typography to be slightly bigger, and have a little bit more prominent. The most aggravating part of ActiveCampaign’s abundant text editor is adding images. Envision you have actually just typed out a great email. Active Campaign Segmentation.

You can’t just include an image to a block of text. Rather, you have to create two blocks of text: one for prior to the image, and one for after the image. If you’ve made any format changes, you’ll need to watch on those to remain consistent. That’s something to deal with when you wish to include one image, but when you wish to include numerous, it becomes a huge chore.

They even have a standard mage editor where you can crop the image – Active Campaign Segmentation. MailChimp’s editor is the finest I’ve seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can produce a really plain e-mail, offered you make a fundamental template first.

Active Campaign Segmentation

MailChimp’s integrated image editor is extremely powerful. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience (Active Campaign Segmentation). It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that potential time cost savings.

ConvertKit’s e-mail modifying experience is really plain, however simple to navigate. Their templates are restricted, which is fine with me, however their e-mail editing experience is a little easier in that you can develop inline images, and you can develop a totally plain e-mail, and even edit the underlying HTML. If you want to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change back and forth between different e-mails, I would intuitively be inclined open the very same automation in various tabs, then open the respective e-mails from each of those tabs.

Active Campaign Segmentation

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more quickly edit your whole sequence. Active Campaign Segmentation. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – Active Campaign Segmentation. However choosing an e-mail marketing platform resembles choosing a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has limited segmentation options.

You can combine attributes with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro strategy allows more advanced segmenting, for an extra $199 a month. In my look for the perfect e-mail marketing platform, I saw numerous others, some of which I’ve already pointed out.

Active Campaign Segmentation

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They likewise do not have goal tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.