Active Campaign Save Import Field Mapping

Active Campaign Save Import Field Mapping

Active Campaign Save Import Field MappingActive Campaign Save Import Field Mapping

You can also see whether the completion rate has actually increased or reduced, for how long it takes for contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a similar function.

Let’s say you have the very first name of just a few of your contacts, which is the case with my list. I typically do not need a first name to register to my list, but often I get a given name, such as when someone purchases a product. Would not it be great to welcome your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and then their given name. If they don’t, I simply state “Hey there,” (Active Campaign Save Import Field Mapping). By building a Message Variable in ActiveCampaign, I can easily alter my welcoming according to whether or not I have the contact’s very first name.

Active Campaign Save Import Field Mapping

I developed a variable that’s simply %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a great deal of time is by enabling me utilize the same automation over and over again for my webinars, and I can rapidly alter out all of the information.

Active Campaign Save Import Field MappingActive Campaign Save Import Field Mapping

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the price of the item, deal terms, voucher code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule changes or deal changes.

And here it is in an e-mail. This message variable allows me to quickly alter out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp takes place to have the best e-mail editing experience. I actually like to send out simple e-mails.

Active Campaign Save Import Field Mapping

I have actually found that extremely difficult to do with ActiveCampaign. For some time, I was editing e-mails in ActiveCampaign’s hybrid editor, which is rather clunky. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard design template I created. The user interface for the HTML editor looks like it was pulled from some totally free open-source task. Active Campaign Save Import Field Mapping.

However, adding images is a little a task. You need to pick them from a file browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor needs that you make up completely in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.

Including images to ActiveCampaign’s abundant text editor is a cumbersome experience. You require different text boxes for above and below the image. Lately I have started using ActiveCampaign’s rich full-screen editor. They have some nice templates, but I still desire to send the simplest email possible. They do have some plain-looking e-mails, however they have some degree of very little formatting, which you can’t get rid of – Active Campaign Save Import Field Mapping.

Active Campaign Save Import Field Mapping

However, with some adjustments, I can make my email quite standard. I can make it automatically take up the whole window, and I can modify the typography to be somewhat larger, and have a little more prominent. The most aggravating part of ActiveCampaign’s rich full-screen editor is adding images. Picture you’ve simply typed out an excellent email. Active Campaign Save Import Field Mapping.

You can’t merely add an image to a block of text. Instead, you need to develop two blocks of text: one for prior to the image, and one for after the image. If you have actually made any format modifications, you’ll have to keep an eye on those to remain consistent. That’s something to deal with when you wish to include one image, however when you wish to include several, it ends up being a huge task.

They even have a standard mage editor where you can crop the image – Active Campaign Save Import Field Mapping. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can develop a genuinely plain email, supplied you make a fundamental design template first.

Active Campaign Save Import Field Mapping

MailChimp’s integrated image editor is extremely powerful. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience (Active Campaign Save Import Field Mapping). It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that possible time cost savings.

ConvertKit’s email modifying experience is extremely plain, however simple to browse. Their templates are limited, which is great with me, but their email editing experience is a little easier because you can create inline images, and you can create a completely plain email, and even edit the underlying HTML. If you desire to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to change back and forth in between different e-mails, I would intuitively be inclined open the very same automation in various tabs, then open the respective e-mails from each of those tabs.

Active Campaign Save Import Field Mapping

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more quickly edit your entire sequence. Active Campaign Save Import Field Mapping. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – Active Campaign Save Import Field Mapping. But choosing an email marketing platform is like selecting a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation choices.

You can integrate characteristics with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro strategy allows more advanced segmenting, for an additional $199 a month. In my search for the best e-mail marketing platform, I saw lots of others, a few of which I have actually already pointed out.

Active Campaign Save Import Field Mapping

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much simpler to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They also don’t have goal tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.