Active Campaign Location Manual

Active Campaign Location Manual

Active Campaign Location ManualActive Campaign Location Manual

You can also see whether the completion rate has increased or decreased, the length of time it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred function. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has a comparable feature.

Let’s state you have the given name of only a few of your contacts, which holds true with my list. I usually don’t require a very first name to register to my list, but sometimes I get a first name, such as when someone buys an item. Would not it be nice to welcome your contacts by name, in the events when you have it? You can do this, but it’s troublesome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and then their very first name. If they don’t, I simply say “Hey there,” (Active Campaign Location Manual). By constructing a Message Variable in ActiveCampaign, I can quickly alter my welcoming according to whether I have the contact’s very first name.

Active Campaign Location Manual

I produced a variable that’s simply %greeting-hey%. If I have the contact’s name, it reveals up in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a great deal of time is by enabling me utilize the exact same automation over and over once again for my webinars, and I can rapidly alter out all of the details.

Active Campaign Location ManualActive Campaign Location Manual

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the rate of the product, deal terms, voucher code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or deal changes.

And here it remains in an email. This message variable enables me to easily alter out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp takes place to have the best email editing experience. I truly like to send out simple e-mails.

Active Campaign Location Manual

I have actually found that extremely hard to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a basic template I produced. The interface for the HTML editor appears like it was pulled from some complimentary open-source task. Active Campaign Location Manual.

Nevertheless, including images is a bit of a task. You need to pick them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor needs that you compose completely in HTML. The alternative to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s rich text editor is a clunky experience. You require separate text boxes for above and below the image. Recently I have started using ActiveCampaign’s rich full-screen editor. They have some nice design templates, however I still wish to send the plainest email possible. They do have some plain-looking emails, but they have some degree of minimal formatting, which you can’t eliminate – Active Campaign Location Manual.

Active Campaign Location Manual

However, with some changes, I can make my e-mail quite basic. I can make it automatically take up the whole window, and I can tweak the typography to be somewhat bigger, and have a little bit more leading. The most aggravating part of ActiveCampaign’s abundant full-screen editor is including images. Picture you’ve just typed out a fantastic email. Active Campaign Location Manual.

You can’t merely include an image to a block of text. Instead, you have to create two blocks of text: one for prior to the image, and one for after the image. If you’ve made any format modifications, you’ll have to keep an eye on those to remain constant. That’s one thing to handle when you wish to include one image, however when you want to include a number of, it becomes a big task.

They even have a standard mage editor where you can crop the image – Active Campaign Location Manual. MailChimp’s editor is the finest I’ve seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can create a genuinely plain email, offered you make a standard design template initially.

Active Campaign Location Manual

MailChimp’s integrated image editor is very effective. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience (Active Campaign Location Manual). It would conserve me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that potential time cost savings.

ConvertKit’s email editing experience is really plain, however easy to browse. Their templates are limited, which is fine with me, however their email editing experience is somewhat easier because you can develop inline images, and you can create a totally plain email, and even edit the underlying HTML. If you want to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch backward and forward between numerous e-mails, I would intuitively be inclined open the same automation in numerous tabs, then open the respective e-mails from each of those tabs.

Active Campaign Location Manual

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more easily edit your whole series. Active Campaign Location Manual. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – Active Campaign Location Manual. However choosing an e-mail marketing platform is like selecting a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation choices.

You can integrate attributes with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro strategy enables more advanced segmenting, for an additional $199 a month. In my look for the best email marketing platform, I saw many others, a few of which I have actually currently mentioned.

Active Campaign Location Manual

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They likewise do not have goal tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.