Active Campaign Insert “Friend” If No Variable Found

Active Campaign Insert “Friend” If No Variable Found

Active Campaign Insert Active Campaign Insert “Friend” If No Variable Found

You can likewise see whether the conclusion rate has increased or reduced, the length of time it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a similar feature.

Let’s say you have the very first name of only some of your contacts, which holds true with my list. I generally don’t require a first name to register to my list, however in some cases I get a first name, such as when somebody buys an item. Wouldn’t it be good to greet your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a first name, I say “Hey,” and after that their very first name. If they do not, I simply say “Hey there,” (Active Campaign Insert “Friend” If No Variable Found). By constructing a Message Variable in ActiveCampaign, I can easily change my greeting according to whether I have the contact’s given name.

Active Campaign Insert “Friend” If No Variable Found

I produced a variable that’s simply %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a lot of time is by allowing me utilize the very same automation over and over again for my webinars, and I can quickly change out all of the details.

Active Campaign Insert Active Campaign Insert “Friend” If No Variable Found

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the cost of the item, offer terms, coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule modifications or offer modifications.

And here it remains in an e-mail. This message variable allows me to quickly alter out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their email modifying experience. I switched from MailChimp, and MailChimp happens to have the very best e-mail editing experience. I truly like to send simple emails.

Active Campaign Insert “Friend” If No Variable Found

I’ve found that really difficult to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a basic template I produced. The interface for the HTML editor looks like it was pulled from some complimentary open-source job. Active Campaign Insert “Friend” If No Variable Found.

However, including images is a bit of a chore. You need to pick them from a file browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor needs that you compose totally in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s abundant full-screen editor is a clunky experience. You need separate text boxes for above and listed below the image. Recently I have started utilizing ActiveCampaign’s abundant text editor. They have some nice design templates, but I still desire to send the plainest e-mail possible. They do have some plain-looking emails, but they have some degree of very little formatting, which you can’t remove – Active Campaign Insert “Friend” If No Variable Found.

Active Campaign Insert “Friend” If No Variable Found

But, with some modifications, I can make my email pretty basic. I can make it automatically take up the whole window, and I can fine-tune the typography to be a little larger, and have a little more leading. The most frustrating part of ActiveCampaign’s abundant text editor is adding images. Envision you have actually just typed out a terrific e-mail. Active Campaign Insert “Friend” If No Variable Found.

You can’t simply add an image to a block of text. Instead, you have to create two blocks of text: one for before the image, and one for after the image. If you’ve made any format modifications, you’ll have to watch on those to remain constant. That’s something to handle when you desire to add one image, but when you desire to add a number of, it ends up being a big chore.

They even have a fundamental mage editor where you can crop the image – Active Campaign Insert “Friend” If No Variable Found. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a genuinely plain e-mail, offered you make a basic template first.

Active Campaign Insert “Friend” If No Variable Found

MailChimp’s integrated image editor is very powerful. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience (Active Campaign Insert “Friend” If No Variable Found). It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that prospective time savings.

ConvertKit’s e-mail editing experience is very plain, but simple to browse. Their templates are restricted, which is fine with me, however their email modifying experience is slightly simpler because you can produce inline images, and you can develop an absolutely plain e-mail, and even edit the underlying HTML. If you desire to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change backward and forward in between numerous emails, I would intuitively be inclined open the same automation in numerous tabs, then open the particular emails from each of those tabs.

Active Campaign Insert “Friend” If No Variable Found

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more quickly edit your entire sequence. Active Campaign Insert “Friend” If No Variable Found. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – Active Campaign Insert “Friend” If No Variable Found. But picking an email marketing platform is like choosing a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has limited division options.

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just sector by AND/OR, nevertheless MailChimp’s Pro strategy permits more advanced segmenting, for an additional $199 a month. In my look for the perfect email marketing platform, I saw many others, a few of which I have actually currently pointed out.

Active Campaign Insert “Friend” If No Variable Found

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as advanced either. They also don’t have objective tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.