Active Campaign How To Add Exisiting Contact To A List

Active Campaign How To Add Exisiting Contact To A List

Active Campaign How To Add Exisiting Contact To A ListActive Campaign How To Add Exisiting Contact To A List

You can also see whether the completion rate has increased or reduced, how long it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has a similar function.

Let’s state you have the given name of only some of your contacts, which is the case with my list. I normally do not require a given name to sign up to my list, however often I get a very first name, such as when somebody purchases an item. Wouldn’t it be good to greet your contacts by name, in the cases when you have it? You can do this, but it’s troublesome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and then their very first name. If they don’t, I just say “Hey there,” (Active Campaign How To Add Exisiting Contact To A List). By constructing a Message Variable in ActiveCampaign, I can quickly alter my welcoming according to whether I have the contact’s given name.

Active Campaign How To Add Exisiting Contact To A List

I produced a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a lot of time is by allowing me use the same automation over and over once again for my webinars, and I can quickly alter out all of the information.

Active Campaign How To Add Exisiting Contact To A ListActive Campaign How To Add Exisiting Contact To A List

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the cost of the item, offer terms, discount coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or deal changes.

And here it is in an email. This message variable allows me to easily change out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp happens to have the very best e-mail editing experience. I really like to send basic emails.

Active Campaign How To Add Exisiting Contact To A List

I have actually found that very difficult to do with ActiveCampaign. For some time, I was editing e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a fundamental template I developed. The interface for the HTML editor appears like it was pulled from some totally free open-source task. Active Campaign How To Add Exisiting Contact To A List.

Nevertheless, adding images is a little bit of a chore. You have to choose them from a file web browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor requires that you make up entirely in HTML. The alternative to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s abundant full-screen editor is a clunky experience. You require different text boxes for above and below the image. Recently I have actually begun using ActiveCampaign’s rich text editor. They have some nice templates, but I still wish to send the plainest e-mail possible. They do have some plain-looking e-mails, but they have some degree of very little format, which you can’t eliminate – Active Campaign How To Add Exisiting Contact To A List.

Active Campaign How To Add Exisiting Contact To A List

But, with some modifications, I can make my e-mail pretty fundamental. I can make it automatically take up the entire window, and I can tweak the typography to be a little bigger, and have a little bit more prominent. The most aggravating part of ActiveCampaign’s abundant text editor is including images. Imagine you have actually just typed out a great email. Active Campaign How To Add Exisiting Contact To A List.

You can’t simply add an image to a block of text. Rather, you need to develop two blocks of text: one for prior to the image, and one for after the image. If you’ve made any format changes, you’ll have to watch on those to stay constant. That’s something to deal with when you wish to add one image, but when you wish to add several, it ends up being a big task.

They even have a basic mage editor where you can crop the image – Active Campaign How To Add Exisiting Contact To A List. MailChimp’s editor is the finest I have actually seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can create a truly plain email, offered you make a fundamental template initially.

Active Campaign How To Add Exisiting Contact To A List

MailChimp’s integrated image editor is incredibly powerful. You can resize, crop, and include customized text to your images. I miss MailChimp’s email-editing experience (Active Campaign How To Add Exisiting Contact To A List). It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than make up for that possible time cost savings.

ConvertKit’s email modifying experience is really plain, but simple to browse. Their templates are limited, which is great with me, but their e-mail modifying experience is somewhat easier because you can develop inline images, and you can create an absolutely plain e-mail, and even modify the underlying HTML. If you desire to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to change backward and forward in between various emails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the respective e-mails from each of those tabs.

Active Campaign How To Add Exisiting Contact To A List

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more quickly modify your whole sequence. Active Campaign How To Add Exisiting Contact To A List. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – Active Campaign How To Add Exisiting Contact To A List. But selecting an e-mail marketing platform resembles picking a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited division alternatives.

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro plan enables more sophisticated segmenting, for an additional $199 a month. In my search for the ideal e-mail marketing platform, I saw lots of others, a few of which I have actually already pointed out.

Active Campaign How To Add Exisiting Contact To A List

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They also do not have goal tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.