Active Campaign Help

Active Campaign Help

Active Campaign HelpActive Campaign Help

You can likewise see whether the completion rate has increased or reduced, the length of time it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function. It saves me a heap of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a similar feature.

Let’s say you have the given name of only a few of your contacts, which is the case with my list. I normally don’t need a given name to sign up to my list, however often I get a given name, such as when someone buys a product. Wouldn’t it be nice to welcome your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a first name, I state “Hey,” and after that their first name. If they don’t, I simply state “Hey there,” (Active Campaign Help). By constructing a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether or not I have the contact’s first name.

Active Campaign Help

I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it shows up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a lot of time is by enabling me use the very same automation over and over once again for my webinars, and I can rapidly change out all of the information.

Active Campaign HelpActive Campaign Help

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the rate of the product, offer terms, voucher code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule modifications or deal modifications.

And here it is in an e-mail. This message variable allows me to quickly change out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp takes place to have the best email editing experience. I truly like to send simple e-mails.

Active Campaign Help

I have actually discovered that extremely difficult to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard template I created. The interface for the HTML editor looks like it was pulled from some complimentary open-source task. Active Campaign Help.

However, adding images is a little bit of a chore. You have to select them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor needs that you make up completely in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You need separate text boxes for above and below the image. Lately I have started using ActiveCampaign’s rich full-screen editor. They have some nice design templates, however I still wish to send the simplest email possible. They do have some plain-looking e-mails, however they have some degree of minimal formatting, which you can’t remove – Active Campaign Help.

Active Campaign Help

However, with some changes, I can make my e-mail pretty fundamental. I can make it instantly use up the entire window, and I can modify the typography to be somewhat larger, and have a little bit more prominent. The most aggravating part of ActiveCampaign’s rich text editor is including images. Picture you’ve just typed out a terrific e-mail. Active Campaign Help.

You can’t just add an image to a block of text. Rather, you have to create 2 blocks of text: one for before the image, and one for after the image. If you have actually made any format changes, you’ll have to keep an eye on those to stay constant. That’s something to deal with when you wish to include one image, but when you wish to add several, it ends up being a huge task.

They even have a fundamental mage editor where you can crop the image – Active Campaign Help. MailChimp’s editor is the best I’ve seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a really plain e-mail, supplied you make a basic design template first.

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MailChimp’s integrated image editor is extremely powerful. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience (Active Campaign Help). It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that prospective time cost savings.

ConvertKit’s e-mail editing experience is very plain, but simple to navigate. Their design templates are restricted, which is fine with me, but their email modifying experience is slightly much easier because you can produce inline images, and you can produce a completely plain email, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to switch backward and forward in between various emails, I would intuitively be inclined open the very same automation in numerous tabs, then open the particular emails from each of those tabs.

Active Campaign Help

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more easily edit your entire series. Active Campaign Help. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – Active Campaign Help. But choosing an email marketing platform resembles choosing a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has restricted division choices.

You can integrate attributes with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro plan permits more sophisticated segmenting, for an additional $199 a month. In my search for the ideal e-mail marketing platform, I saw many others, a few of which I’ve already discussed.

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ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They likewise do not have goal tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.