Active Campaign Gravityforms

Active Campaign Gravityforms

Active Campaign GravityformsActive Campaign Gravityforms

You can also see whether the conclusion rate has actually increased or decreased, the length of time it takes for contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function. It saves me a lot of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a similar function.

Let’s state you have the very first name of just a few of your contacts, which is the case with my list. I usually do not need a first name to register to my list, but often I get a given name, such as when someone buys a product. Would not it be nice to greet your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a very first name, I say “Hey,” and then their given name. If they don’t, I just state “Hey there,” (Active Campaign Gravityforms). By building a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether I have the contact’s given name.

Active Campaign Gravityforms

I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a lot of time is by enabling me use the exact same automation over and over again for my webinars, and I can quickly change out all of the information.

Active Campaign GravityformsActive Campaign Gravityforms

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the price of the product, deal terms, voucher code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or offer changes.

And here it remains in an email. This message variable enables me to easily alter out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp occurs to have the very best email modifying experience. I actually like to send out basic emails.

Active Campaign Gravityforms

I have actually found that really tough to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard template I developed. The user interface for the HTML editor appears like it was pulled from some totally free open-source job. Active Campaign Gravityforms.

Nevertheless, adding images is a bit of a chore. You need to pick them from a file web browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor requires that you make up entirely in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s rich text editor is a clunky experience. You require separate text boxes for above and below the image. Recently I have begun utilizing ActiveCampaign’s rich text editor. They have some great design templates, however I still wish to send out the plainest email possible. They do have some plain-looking emails, but they have some degree of minimal formatting, which you can’t remove – Active Campaign Gravityforms.

Active Campaign Gravityforms

However, with some changes, I can make my e-mail pretty fundamental. I can make it instantly use up the entire window, and I can tweak the typography to be a little bigger, and have a little more leading. The most discouraging part of ActiveCampaign’s rich full-screen editor is including images. Imagine you have actually just typed out an excellent e-mail. Active Campaign Gravityforms.

You can’t merely add an image to a block of text. Rather, you have to create 2 blocks of text: one for before the image, and one for after the image. If you have actually made any formatting changes, you’ll have to watch on those to remain consistent. That’s something to deal with when you wish to add one image, however when you desire to include numerous, it becomes a big task.

They even have a fundamental mage editor where you can crop the image – Active Campaign Gravityforms. MailChimp’s editor is the best I have actually seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a really plain e-mail, supplied you make a basic design template first.

Active Campaign Gravityforms

MailChimp’s built-in image editor is very effective. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience (Active Campaign Gravityforms). It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that possible time savings.

ConvertKit’s e-mail editing experience is extremely plain, but simple to navigate. Their design templates are restricted, which is great with me, but their email modifying experience is slightly much easier in that you can create inline images, and you can develop a completely plain email, and even edit the underlying HTML. If you desire to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to switch backward and forward in between various emails, I would intuitively be inclined open the same automation in numerous tabs, then open the respective e-mails from each of those tabs.

Active Campaign Gravityforms

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more easily modify your entire sequence. Active Campaign Gravityforms. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – Active Campaign Gravityforms. But picking an email marketing platform resembles selecting a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation choices.

You can integrate characteristics with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro strategy permits more sophisticated segmenting, for an additional $199 a month. In my search for the ideal email marketing platform, I saw many others, some of which I have actually already discussed.

Active Campaign Gravityforms

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as advanced either. They also do not have goal tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.