Active Campaign Goals To Send Time Based Emails

Active Campaign Goals To Send Time Based Emails

Active Campaign Goals To Send Time Based EmailsActive Campaign Goals To Send Time Based Emails

You can likewise see whether the completion rate has actually increased or decreased, for how long it takes for contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a similar feature.

Let’s state you have the given name of only a few of your contacts, which holds true with my list. I typically don’t require a given name to sign up to my list, however sometimes I get a first name, such as when someone buys an item. Wouldn’t it be good to greet your contacts by name, in the events when you have it? You can do this, but it’s troublesome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a first name, I say “Hey,” and then their given name. If they do not, I just say “Hey there,” (Active Campaign Goals To Send Time Based Emails). By developing a Message Variable in ActiveCampaign, I can easily alter my welcoming according to whether or not I have the contact’s given name.

Active Campaign Goals To Send Time Based Emails

I developed a variable that’s merely %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a lot of time is by enabling me utilize the same automation over and over again for my webinars, and I can quickly alter out all of the information.

Active Campaign Goals To Send Time Based EmailsActive Campaign Goals To Send Time Based Emails

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the cost of the item, deal terms, voucher code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule changes or offer changes.

And here it remains in an email. This message variable enables me to easily change out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their e-mail modifying experience. I switched from MailChimp, and MailChimp takes place to have the best e-mail modifying experience. I truly like to send out easy emails.

Active Campaign Goals To Send Time Based Emails

I have actually found that really hard to do with ActiveCampaign. For awhile, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard template I produced. The user interface for the HTML editor looks like it was pulled from some totally free open-source job. Active Campaign Goals To Send Time Based Emails.

However, including images is a little a task. You need to choose them from a file browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor requires that you make up completely in HTML. The option to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You require different text boxes for above and listed below the image. Lately I have begun using ActiveCampaign’s rich text editor. They have some nice templates, but I still wish to send out the plainest e-mail possible. They do have some plain-looking emails, however they have some degree of very little formatting, which you can’t eliminate – Active Campaign Goals To Send Time Based Emails.

Active Campaign Goals To Send Time Based Emails

However, with some modifications, I can make my e-mail quite basic. I can make it instantly take up the whole window, and I can tweak the typography to be a little bigger, and have a little bit more leading. The most discouraging part of ActiveCampaign’s abundant full-screen editor is including images. Envision you’ve simply typed out a great e-mail. Active Campaign Goals To Send Time Based Emails.

You can’t simply add an image to a block of text. Instead, you need to produce 2 blocks of text: one for before the image, and one for after the image. If you’ve made any format modifications, you’ll need to keep an eye on those to stay consistent. That’s something to handle when you want to include one image, but when you wish to include several, it becomes a huge chore.

They even have a standard mage editor where you can crop the image – Active Campaign Goals To Send Time Based Emails. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can produce a really plain e-mail, supplied you make a standard design template first.

Active Campaign Goals To Send Time Based Emails

MailChimp’s integrated image editor is very effective. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience (Active Campaign Goals To Send Time Based Emails). It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that prospective time cost savings.

ConvertKit’s email editing experience is very plain, however simple to navigate. Their templates are limited, which is great with me, however their email editing experience is somewhat simpler because you can produce inline images, and you can create a totally plain email, and even modify the underlying HTML. If you desire to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch backward and forward in between various e-mails, I would intuitively be inclined open the exact same automation in different tabs, then open the particular e-mails from each of those tabs.

Active Campaign Goals To Send Time Based Emails

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more quickly modify your entire series. Active Campaign Goals To Send Time Based Emails. Contrast that with ConvertKit’s Series.

Once again, it would save me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign – Active Campaign Goals To Send Time Based Emails. But picking an e-mail marketing platform is like selecting a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has restricted division choices.

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just section by AND/OR, however MailChimp’s Pro plan permits more sophisticated segmenting, for an extra $199 a month. In my look for the ideal e-mail marketing platform, I saw many others, a few of which I have actually already mentioned.

Active Campaign Goals To Send Time Based Emails

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.