Active Campaign Embed Form

Active Campaign Embed Form

Active Campaign Embed FormActive Campaign Embed Form

You can also see whether the conclusion rate has actually increased or reduced, how long it takes for contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function. It conserves me a lots of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has an equivalent feature.

Let’s say you have the very first name of just a few of your contacts, which is the case with my list. I generally do not require a very first name to sign up to my list, but sometimes I get a very first name, such as when someone buys a product. Wouldn’t it be great to greet your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a very first name, I say “Hey,” and after that their given name. If they don’t, I simply state “Hey there,” (Active Campaign Embed Form). By developing a Message Variable in ActiveCampaign, I can easily change my welcoming according to whether I have the contact’s first name.

Active Campaign Embed Form

I created a variable that’s just %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a great deal of time is by enabling me use the same automation over and over once again for my webinars, and I can quickly alter out all of the information.

Active Campaign Embed FormActive Campaign Embed Form

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the price of the product, deal terms, discount coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or offer changes.

And here it is in an e-mail. This message variable enables me to quickly change out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp happens to have the very best email editing experience. I truly like to send easy e-mails.

Active Campaign Embed Form

I have actually found that very hard to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a basic design template I developed. The user interface for the HTML editor looks like it was pulled from some free open-source task. Active Campaign Embed Form.

However, adding images is a bit of a chore. You have to pick them from a file web browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor requires that you make up totally in HTML. The option to this, if you want to have control over the HTML, is to modify pure HTML, with a preview on the side.

Including images to ActiveCampaign’s rich text editor is a clunky experience. You need different text boxes for above and below the image. Lately I have actually started using ActiveCampaign’s abundant full-screen editor. They have some great design templates, but I still desire to send out the simplest e-mail possible. They do have some plain-looking emails, but they have some degree of very little format, which you can’t eliminate – Active Campaign Embed Form.

Active Campaign Embed Form

But, with some modifications, I can make my email pretty standard. I can make it immediately use up the entire window, and I can modify the typography to be a little bigger, and have a bit more prominent. The most aggravating part of ActiveCampaign’s rich full-screen editor is including images. Imagine you’ve just typed out a terrific e-mail. Active Campaign Embed Form.

You can’t just include an image to a block of text. Rather, you have to produce two blocks of text: one for prior to the image, and one for after the image. If you’ve made any format modifications, you’ll need to watch on those to stay consistent. That’s one thing to deal with when you desire to add one image, but when you wish to add several, it becomes a huge task.

They even have a standard mage editor where you can crop the image – Active Campaign Embed Form. MailChimp’s editor is the best I have actually seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can develop a really plain e-mail, provided you make a fundamental template initially.

Active Campaign Embed Form

MailChimp’s built-in image editor is very effective. You can resize, crop, and include customized text to your images. I miss MailChimp’s email-editing experience (Active Campaign Embed Form). It would conserve me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that possible time savings.

ConvertKit’s e-mail modifying experience is very plain, however easy to browse. Their templates are restricted, which is fine with me, but their e-mail editing experience is slightly easier in that you can produce inline images, and you can produce an absolutely plain e-mail, and even modify the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch backward and forward in between different emails, I would intuitively be inclined open the very same automation in different tabs, then open the particular e-mails from each of those tabs.

Active Campaign Embed Form

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more quickly edit your entire sequence. Active Campaign Embed Form. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign – Active Campaign Embed Form. However selecting an email marketing platform is like selecting a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has limited division alternatives.

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro strategy permits more advanced segmenting, for an additional $199 a month. In my search for the ideal e-mail marketing platform, I saw lots of others, some of which I have actually currently mentioned.

Active Campaign Embed Form

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions alternatives aren’t as advanced either. They likewise do not have goal tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.