Active Campaign Assign User

Active Campaign Assign User

Active Campaign Assign UserActive Campaign Assign User

You can also see whether the conclusion rate has increased or decreased, for how long it considers contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature. It conserves me a ton of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a similar feature.

Let’s say you have the given name of just a few of your contacts, which is the case with my list. I generally don’t need a first name to register to my list, but in some cases I get a first name, such as when somebody purchases a product. Would not it be good to welcome your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and after that their very first name. If they don’t, I simply say “Hey there,” (Active Campaign Assign User). By building a Message Variable in ActiveCampaign, I can quickly alter my welcoming according to whether or not I have the contact’s given name.

Active Campaign Assign User

I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a great deal of time is by allowing me utilize the same automation over and over again for my webinars, and I can rapidly change out all of the information.

Active Campaign Assign UserActive Campaign Assign User

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the price of the item, offer terms, voucher code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or deal modifications.

And here it remains in an e-mail. This message variable allows me to quickly change out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp occurs to have the very best email editing experience. I actually like to send out easy emails.

Active Campaign Assign User

I’ve discovered that really hard to do with ActiveCampaign. For awhile, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a basic template I created. The user interface for the HTML editor appears like it was pulled from some free open-source project. Active Campaign Assign User.

Nevertheless, adding images is a little bit of a chore. You need to pick them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor needs that you compose totally in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s rich text editor is a cumbersome experience. You need different text boxes for above and listed below the image. Recently I have begun using ActiveCampaign’s abundant text editor. They have some nice design templates, however I still want to send the simplest e-mail possible. They do have some plain-looking emails, but they have some degree of minimal format, which you can’t get rid of – Active Campaign Assign User.

Active Campaign Assign User

However, with some modifications, I can make my e-mail pretty basic. I can make it instantly take up the entire window, and I can fine-tune the typography to be slightly larger, and have a little bit more leading. The most frustrating part of ActiveCampaign’s rich text editor is adding images. Imagine you’ve just typed out a fantastic email. Active Campaign Assign User.

You can’t merely add an image to a block of text. Rather, you need to create 2 blocks of text: one for prior to the image, and one for after the image. If you’ve made any formatting modifications, you’ll need to keep an eye on those to stay consistent. That’s one thing to handle when you wish to include one image, however when you wish to include numerous, it becomes a huge chore.

They even have a standard mage editor where you can crop the image – Active Campaign Assign User. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can produce a genuinely plain email, provided you make a standard design template initially.

Active Campaign Assign User

MailChimp’s integrated image editor is very effective. You can resize, crop, and include customized text to your images. I miss MailChimp’s email-editing experience (Active Campaign Assign User). It would conserve me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that potential time savings.

ConvertKit’s email editing experience is really plain, but simple to navigate. Their design templates are restricted, which is great with me, but their email modifying experience is somewhat simpler in that you can develop inline images, and you can create a completely plain email, and even modify the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch backward and forward in between various e-mails, I would intuitively be inclined open the very same automation in numerous tabs, then open the respective e-mails from each of those tabs.

Active Campaign Assign User

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more quickly modify your whole series. Active Campaign Assign User. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign – Active Campaign Assign User. But selecting an email marketing platform is like picking a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has limited segmentation alternatives.

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro strategy enables more sophisticated segmenting, for an additional $199 a month. In my look for the ideal email marketing platform, I saw many others, some of which I have actually currently discussed.

Active Campaign Assign User

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their divisions choices aren’t as advanced either. They also don’t have objective tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.